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Guitar Hero 5

Kurt Cobain to be reanimated.

SANTA MONICA, Calif., Aug 28, 2009  -- Remembered as one of the most iconic artists in the history of alternative rock, Kurt Cobain's enduring legacy continues with his video game debut as one of five exclusive in-game artists in Guitar Hero ® 5. The former lead singer and guitarist of Nirvana will be featured as a playable character, performing two of the band's hit singles from their 1991 genre-defining album Nevermind: "Smells Like Teen Spirit" and a special, previously unreleased live recording of "Lithium." The band's breakthrough hit and one of the greatest rock songs of all time, "Smells Like Teen Spirit" helped define the 1990s and will speak to a whole new generation in Guitar Hero 5.

"Kurt Cobain is one of the most recognizable frontmen in rock 'n' roll history and it's an honor to have two of Nirvana's masterpieces included in Guitar Hero 5," said Tim Riley, Vice President of Music Affairs for Activision. "This is the first time the original recording of 'Smells Like Teen Spirit' has ever been licensed in an entertainment property and we're thrilled to offer Guitar Hero ® fans exclusive access to the unreleased live version of 'Lithium.'"

Guitar Hero 5 features the strongest, most varied set list to date comprised of master tracks from more than 80 of the hottest bands of today and the biggest classic acts; including Kings of Leon, The Rolling Stones, The White Stripes, Santana, Vampire Weekend, Tom Petty, Johnny Cash, Bob Dylan, plus more than 25 artists from a variety of music genres that will be making their music video game debut. Among the first-time-ever features of Guitar Hero 5 are: Party Play, where players can jump in or drop out of gameplay seamlessly; RockFest, a comprehensive competitive experience available featuring five new head-to-head modes playable online or in your living room; and the ability to play the entire set-list from the first time the game is turned on.

Guitar Hero 5 refines the player experience, enhances the art style and redesigns core features such as GH TM Music Studio, making it the most accessible, fun-to-play and authentic experience for seasoned music gamers as well as first-time players. New innovations such as Band Moments, where bands are rewarded for hitting special note streams together and song challenges where gamers are tasked to play through a song a specific way, add a new competitive layer of excitement and accomplishment to the music rhythm genre.

Published by Activision Publishing, Inc. (Nasdaq: ATVI), Guitar Hero 5 is being developed by Neversoft Entertainment for Xbox 360 ® video game and entertainment system from Microsoft and PLAYSTATION ® 3 computer entertainment system, and by Vicarious Visions for the Wii TM system from Nintendo. Budcat is developing Guitar Hero 5 for the PlayStation ® 2 computer entertainment system. The game is rated "T" for "Teen" by the ESRB. For more information about Guitar Hero 5, please visit GH5.GuitarHero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All rights reserved.

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