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Guitar Hero 5

Black Sabbath, 30 Seconds To Mars, Breaking Benjamin and Third Eye Blind supplying downloadable content.

FOR IMMEDIATE RELEASE

Guitar Hero Music Library Further Expands with Hit Songs and New Music from 30 Seconds To Mars, Breaking Benjamin and Third Eye Blind

LONDON, UK – 28th January, 2010 – Guitar Hero® cranks up the heat in February with a strong lineup of weekly downloadable songs that are sure to satisfy fans’ musical appetites. For the first time in a music video game, master tracks from popular heavy metal band Black Sabbath are hitting center stage. In addition, top bands 30 Seconds To Mars, Breaking Benjamin and Third Eye Blind lend both hit songs and new music, to the vast Guitar Hero music library with downloadable content for Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® 5 and Band Hero™.

Epic alt-rockers 30 Seconds To Mars return to Guitar Hero with searing vocals, imaginative percussion sequences and blazing guitar riffs in a three-song track pack on 4th February. The 30 Seconds To Mars Track Pack features hit singles “Attack” and “From Yesterday” from the band’s sophomore album A Beautiful Lie as well as “Kings and Queens,” the first single off of their latest album, This Is War.

On 11th February, breakout alternative metal band Breaking Benjamin makes their Guitar Hero debut with a three song track pack including “Sooner or Later” from their 2004 album We Are Not Alone and “Until The End,” off of the band’s third album Phobia. The Breaking Benjamin Track Pack will also have metal fanatics thrashing to the band’s newest single from their Dear Agony album, “Give Me A Sign.”

Heavy metal pioneer and Rock And Roll Hall of Fame inductee Black Sabbath brings their original music to a music game for the first time on 18th February. With master tracks of the hard-hitting, crunching classics “After Forever,” “Into The Void” and “Sweetleaf,” all off of their certified-platinum album Master of Reality, the Black Sabbath Track Pack delivers an unforgettable and intense music experience where fans can enjoy music they love in a whole new way.

As a follow up to their recent appearance on Guitar Hero® Van Halen with their 1997 hit “Semi-Charmed Life,” Third Eye Blind returns to the Guitar Hero stage for an encore performance with a three-song track pack releasing on 25th February. The Third Eye Blind Track Pack features “Can You Take Me” off of their latest album Ursa Major, as well as new versions of “Losing A Whole Year,” originally released on their 6x certified-platinum, self-titled debut album and “Never Let You Go,” the hit single released on the band’s 1999 album Blue.

The 30 Seconds To Mars, Breaking Benjamin, Black Sabbath and Third Eye Blind track packs will be available on Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft for 440 Microsoft Points, on the PlayStation®Store for the PlayStation®3 computer entertainment system for £3.99 and for Wii™ for 550 Wii Points™. In addition, all songs in each track pack will be released as downloadable singles for Xbox 360 for 160 Microsoft Points, PlayStation 3 system for £1.59 and Wii for 200 Wii Points each. In addition to the in-game music store and the Xbox LIVE Marketplace, Xbox 360 owners can expand their Guitar Hero music library using the all-new Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE.

For more information about Guitar Hero 5, Band Hero and their entire line-up of downloadable content, please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and Band Hero is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.

For all enquiries, please contact:

Activision UK

ukpr@activision.com

www.activisionpress.co.uk

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