Guitar Hero 5/Band Hero

SANTA MONICA, Calif., May 4, 2010 -- May rolls in and with it comes a new collection of shredable track pack additions for Activision Publishing, Inc.'s (Nasdaq: ATVI) Guitar Hero ^® 5 and Band Hero ^TM . From "America's Greatest Rock and Roll Band" to the hottest new alternative rock acts to hit the airwaves, fans can look forward to further expanding their Guitar Hero ^® music libraries and shredding this month with tracks by Foreigner, Lynyrd Skynyrd, Steve Miller Band, Alpha Rev, Capra, Snow Patrol and Aerosmith.

Foreigner, Lynyrd Skynyrd and Steve Miller Band will have Guitar Hero players rocking in the beginning of May with the Classic Rock 3 Track Pack. "Juke Box Hero," the third single off Foreigner's 1981 album, 4, will join Lynyrd Skynyrd's second hit single, "Sweet Home Alabama," and "Take the Money and Run" by Steve Miller Band. The Classic Rock 3 Track Pack will be available on the PlayStation ^® Store for PlayStation ^® 3 computer entertainment system starting May 11. It will also be available on Xbox LIVE ^® Marketplace for the Xbox 360 ^® video game and entertainment system from Microsoft and on Wii ^TM on May 6.

Gamers looking to add some alternative-pop to their Guitar Hero library are in for a treat on May 11 with a three-song Alternative Pop Track Pack featuring Alpha Rev, Capra and Snow Patrol. The track pack will contain "Face Down," off Alpha Rev's just released new album New Morning, Capra's debut single, "Low Day" and "You're All I Have," the first single from Snow Patrol's fourth album, Eyes Open.

Get ready to rock this way with legendary American rock n' roll band, Aerosmith, as they return to the Guitar Hero stage with a three-song track pack featuring "Livin' On The Edge," "Love In An Elevator" and "Rag Doll." Fans will be able to experience these classic tracks, playable as a full band for the first time, from the GRAMMY ^® award winning band on May 18.

The Classic Rock 3, Alternative Pop and Aerosmith track packs will be available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft for 440 Microsoft Points, on the PlayStation Store for the PlayStation 3 computer entertainment system for $5.49 and for Wii for 550 Wii Points ^TM . In addition, all songs in each track pack will be released as downloadable singles for the Xbox 360 video game and entertainment system from Microsoft for 160 Microsoft Points, PlayStation 3 system for $1.99 and Wii for 200 Wii Points each. In addition to the in-game music store and the Xbox LIVE Marketplace for Xbox 360, Xbox 360 owners can expand their Guitar Hero music library using the Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE online entertainment network.

For more information about Guitar Hero 5, Band Hero and their entire line-up of downloadable songs and disc imports, please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Guitar Hero and Activision are registered trademarks and Band Hero is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.