Guinness World Records Gamers Edition 2009

** FOR IMMEDIATE RELEASE **

London, UK – 16 March, 2009 – Guinness World Records, the global authority on record-breaking, today announced that recently released The House of the Dead: OVERKILL (SEGA®, 2009) has broken into the Guinness World Records Gamer’s Edition for most swearing in a video game with a whopping 189 uses of the f-word.

Setting a record in this brand new category, the title recognizes The House of the Dead: OVERKILL as the most profane video game in history. During three hours of relatively limited dialogue, the campaign features 189 uses of the f-word, which equates to just over one per minute and three percent of all words spoken in the game.

Video Games Records Manager for Guinness World Records, Gaz Deaves, said: “This record category pre-existed for movies, music and television, but The House of the Dead: OVERKILL is the first video game to be awarded the title in the Gamer’s Edition. It’s a mark of the times.”

The new record will be shortlisted for inclusion in next year’s Guinness World Records Gamer’s Edition. The 2009 Gamer’s Edition, which includes high scores and interesting facts from the world of video gaming, also dedicates a separate section to video game controversy; among the many nations listed in the chapter, Greece stands as the first country to ban all video games for an all-encompassing ban on electronic video gaming lasting two months during 2002. Mexico banned Tom Clancy’s Ghost Recon Advanced Warfighter 2 in the state of Chihuahua because the state’s governor was offended by the game’s portrayal of the region and its people. The longest ban in gaming history is awarded New York City, whose mayor imposed a ban on pinball machines, which stood for 34 years from 1942.

Jonathan Burroughs, writer of The House of the Dead: OVERKILL, stated: “It is a dubious honour to receive such an accolade working in an industry where so often the fruits of your labours are derided and dismissed for being puerile or irresponsible, but in the case of The House of the Dead: OVERKILL a little puerility was the order of business. Parodying the profane excess of grindhouse cinema was Headstrong Games’ objective and I am flattered that this record acknowledges that we not only rose to that challenge, but entirely exceeded it.”

For information on Guinness World Records 2009 Gamer’s Edition, please contact:

press@guinnessworldrecords.com

UK: Amarilis Espinoza or Karolina Thelin at +44 (0)20 7891 4518.

US: Jamie Panas +1 (718) 513-7263.

For information about The House of the Dead: OVERKILL please visit www.houseofthedeadoverkill.com. For assets, please visit www.sega-press.com.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About SEGA of America Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

Headstrong Games:

Based in the heart of London Headstrong Games Ltd. is a leading independent game developer of action and adventure games and part of Kuju Entertainment Ltd. The studio develops for a variety of hardware platforms and is a specialist in producing titles for the Wii. More information and details of Headstrong’s announced titles can be found at www.headstrong-games.com