Guinness World Records Gamers Edition 2008

NEW YORK - (June 25, 2008) - With drives rivaled only by his avatar, former Madden NFL cover boy Daunte Culpepper persevered and established a new Guinness World Record for "Highest Score in the Two-Minute Drill on Madden NFL 2002" with a staggering 14,500 points. Playing the same game that featured him on the cover, Culpepper played as himself with the Minnesota Vikings and made some serious connections to then-teammate Randy Moss. He earned the record at EA's 20th Anniversary Premiere Party for Madden NFL 09, and if unbeaten, will be included in the Guinness World Records: Gamer's Edition 2009, scheduled for release next February.

Guinness World Records was at the event to present EA with two Madden NFL franchise records, "Most Games in an NFL Series (16 titles)" and "Highest First Week Sales of an NFL Game (2 million units for Madden NFL 07)", both of which appear in the current Gamer's Edition book. Four other former Madden NFL cover athletes joined Culpepper in celebrating the premiere of the new game at Touch in New York City, including Shaun Alexander, Marshall Faulk, Ray Lewis, and Vince Young.

Culpepper's record was established in a Guinness World Records room where official judges were present to record visitors' attempts at the "Two-Minute Drill" on Madden NFL 2002. The new mark is one of several newly established video game records that Guinness World Records is tracking as it expands its coverage of the video game industry.

The Guinness World Records: Gamer's Edition 2008 (SRP: $19.95), the first Guinness World Records book devoted solely to the world of gaming, is on shelves now and bursting with new records, high score statistics and fascinating facts.

CONTACT:

Doug Parsons

Guinness World Records: Gamer's Edition

646.467.5304

dparsons@hitentertainment.com