GuildCafe Rolls Out New Tools For One-Of-A-Kind Guild Organization And Communication

Cambridge, MA - December 18, 2006 - GuildCafe Entertainment Inc., provider of the world's first social network for online gamers, today announced new features that allow guild and clan leaders to organize and promote their gaming groups, complete with private forums, event scheduling, roster management and targeted publishing of guild accomplishments to outside media. By integrating with the GuildCafe social network, guild leaders are offered capabilities far beyond existing "guild hosting" and "guild portal" services, with intra-guild communication, publication of news, import of score and profile information, and methods for finding new recruits and appropriate opponents.

"One of the main objectives of GuildCafe is to meet the needs of gamers not only as individuals, but as members of a gaming universe of guild members and leaders," said Jon Radoff, president & CEO of GuildCafe Entertainment Inc. "GuildCafe's new features are designed to address online gamers' demand for easy and straightforward online forums, event scheduling, player rosters and information. Publicizing achievements, promoting guilds to potential new members, and challenging other guilds to competitions are breakthrough capabilities on GuildCafe that guild leaders just can't get through traditional guild hosting sites."

Using GuildCafe's new features to create a home page for a guild, guild members can tap into private forums, a scheduling system for events or raids, and tools that track the player roster and statistics. These rosters are automatically updated with information such as the level and classes played by their members, equipment, scores and other profile information like competitive Person versus Person (PvP) data in select games including "World of Warcraft."

To reach beyond a guild's home page, guild members can broadcast their achievements through the automatic publishing of brag-worthy events, such as major raids and PvP victories, onto GuildCafe channels - a medium expressly built to herald guild successes as RSS feeds distributed to websites and other interested parties who want to stay current on guild happenings. Ultimately, this guild-hosting system integrated within the social network of GuildCafe results in the accessibility of important information on guild activities. Guild leaders can then identify and connect with players who are the best match for their guild, and likewise, players are guided to the guilds that are ideally suited to their individual playstyles.

"A major challenge of running a large raiding guild is finding players who share a similar mentality and want the same types of things out of the game that I do," explained Charbroil (his in-game name), the co-guild leader of Battle Tribe, one of 'World of Warcraft's' larger raiding guilds on the Archimonde server. "GuildCafe not only allows me to host and run my guild through an easy-to-use interface, it also hooks me up with a network of gamers with common interests and playstyles so I can recruit guild members or socialize with other players."

Guild and Clan leaders who are interested in seeing what GuildCafe can do for them may visit http://www.guildcafe.com to register for a free account.

About GuildCafe Entertainment Inc.

GuildCafe was founded to give online gamers a space where the content is created for them, by them. It is GuildCafe's mission to be a premiere online community, uniting all members of the multiplayer universe on a Web 2.0 platform so they can express their gaming alter-egos and share information with one another. Based in Cambridge, Massachusetts, GuildCafe was formed by a team of highly experienced online media and computer games veterans. More information about is available at: www.guildcafe.com/company.

Contact:

Jenn Nylund

Kohnke Communications on behalf of GuildCafe

415-777-4000

jenn@kohnkecomm.com