Grand Theft Auto IV

New York, NY – September 19, 2008 – Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Microsoft proudly present the Grand Theft Auto IV LIVE Weekend exclusively on Xbox LIVE® online entertainment network beginning Friday, September 26 through Sunday, September 28 in the United States and Canada. This special weekend will be open to Xbox LIVE Gold members of the Xbox LIVE community.

Gamers who register for Play & Win will automatically be entered into a drawing to win exclusive prize packages just for playing with friends on Xbox LIVE. Prize packages for Play & Win include select Rockstar gear and an entry into the Grand Prize Package drawing. The Grand Prize Package includes, but is not limited to, an Xbox 360® Elite console, a 12-month Xbox LIVE Gold subscription card, as well as 4,000 Microsoft Points!

Register for the sweepstakes online at www.xbox.com/CauseChaos before the close of the entry period on September 28, 2008, at 11:59:59 p.m. EDT or register via Xbox LIVE Marketplace for Xbox 360 by downloading the free Grand Theft Auto IV LIVE Weekend Gamer Picture before the close of the entry period.

Players can test their skills by jumping into multiplayer matchmaking to go toe-to-toe with the actual Grand Theft Auto IV development team. Members of the team will be online between 3:00 p.m. – 9:00 p.m. EDT on Friday, September 26 to play with fans.

In addition to the Microsoft contest, during this special event gamers can win exclusive prizes in Rockstar Games' Social Club contest.

Rockstar Games' Social Club online portal allows you to track your progress in Grand Theft Auto IV and see how you're doing compared to your friends. New and current members in the United States and Canada who log into their Social Club accounts between Friday September 19 and September 28 may be eligible to win a grand prize package of a home entertainment system worth over $6,000 or a runner up prize package of an exclusive Grand Theft Auto IV branded Xbox 360 and a host of Grand Theft Auto IV merchandise. For full details, eligibility, and official rules visit http://www.rockstargames.com/socialclub/events/liveweekend.

More details on the Grand Theft Auto IV LIVE Weekend and information regarding terms, conditions, and official rules are available at www.xbox.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. About Xbox LIVE Xbox LIVE® is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360® system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

All trademarks and copyrights contained herein are the property of their respective holders.

Important Legal Information

This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed stockholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. In addition, the Company has announced it is currently evaluating its strategic alternatives. Further risks and uncertainties associated with the Company's process to evaluate its strategic alternatives are as follows: the risk that key employees may pursue other employment opportunities due to concerns as to their employment security with the Company; the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with the Company's process to evaluate its strategic alternatives (including stockholder litigation relating to Electronic Arts Inc.'s tender offer to acquire the Company's outstanding shares that expired on August 18, 2008) or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008, in the section entitled "Risk Factors," and can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities, pursuant to the Company's process to evaluate its strategic alternatives or otherwise.

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