GOOD NEWS FOR GAMERS – THE CRYSTAL XBOX IS BACK
LONDON, 27 September 2004 - Microsoft today announced the return of the Crystal Xbox® across Europe. Originally issued as a limited edition in March 2004, the "crystal clear" console proved hugely popular with gamers and style gurus, winning praise and accolades from gamers and media alike. Available across Europe from 22nd October, the "crystal clear" console comes with a crystal controller and will retail for €149/£99 (SRP). This time around gamers can also buy additional single crystal controllers for €39.99/£24.99 each, so there is no need to compromise style when playing with friends or family.
Michel Cassius, Senior Director, Xbox Platform and Marketing, commented: "The response to the Crystal Limited Edition Xbox was so overwhelmingly positive and demand for the console so high that we made a decision to bring back the Crystal Xbox and give even more people the opportunity to own a beautiful piece of technology. It really is the ultimate fusion of sexy design, powerful hardware and fantastic gaming experiences and the ultimate home accessory this winter."
With a fantastic line up of forthcoming titles, including Halo 2, Forza Motorsport and Fable from Microsoft Game Studios and titles like FIFA 2005 (EA) and DOA: Ultimate (Tecmo), Xbox looks like a clear winner this holiday season.
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About Xbox
Xbox (http://www.xbox.com <<a target="_new" class="releaselink" href="http://www.xbox.com/>">http://www.xbox.com/> ) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in Europe for an estimated street price of €149.99/£99.99.
About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Windows PC gaming, Xbox video game system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse game portfolios for the PC (http://www.microsoft.com/games/), including such franchises as "Age of Empires®," "Flight Simulator" and "Zoo Tycoon"; Xbox (http://www.xbox.com/), including such franchises as "Halo," and "Project Gotham RacingTM" and Zone.com (http://www.zone.com/), the official games channel for the MSN® network and home to such hits as "Bejeweled" and "OutSmartTM."
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.
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For more information, press only:
Marie-Claire Suter
UK Assistant PR Manager - Xbox & Games
Tel: +44 (0) 118 909 4599
Email: i-maries@microsoft.com