Golf goes Street with I-play on the Gritty Terrain of New York City
London, UK & San Francisco, CA - September 18th 2006 - I-play, the mobile entertainment company, today announced the global launch of NYC Urban Golf, a unique casual sports title that offers gamers the opportunity to tee off in the streets of the Big Apple. Mobile phone operators and online portals across North and South America, Asia Pacific and Europe, are set to launch this extreme urban version of the traditional game in September to mobile gamers around the world.
Created, developed and published by I-play, NYC Urban Golf will offer mobile gamers the opportunity to play a round of golf in one of the world's biggest and most scenic playgrounds. Set in three unique and interactive locations - Downtown, Docks and Industrial - the entire city is your playing field. The fairways are city blocks, and the bunkers are gutters, cars and road signs. Gamers can knock over bins, hit boxes out of dumpsters and blow up gas canisters - all the while scoring mayhem points to take out the leaders of rival gangs, impress the honeys, and win the City Tournament to become the ultimate Urban Golf Champion.. Unlike other golf titles, NYC Urban Golf is a game that features no rules so players can seek a new route every time to explore the urban terrain. The free roaming, interactive environments combine style, flair and humor, all of which add to the edginess and excitement of the game experience.
Following on from I-play's successful original IP title, My Dog, launched earlier this year, NYC Urban Golf represents another in-house title which sits at the heart of I-play's philosophy of creating a balanced portfolio of games that appeal to a broad demographic. Golf in general is among the most popular sports categories on mobile and urban style games such as Freestyle Moto-X II and 3D Pool Urban Hustle are amongst I-play's most successful titles.
David Gosen, CEO, I-play commented: "The first time I played NYC Urban Golf I was setting off car alarms with my drives, knocking over garbage bins with my putting and having arguments with hobos. This is not country club golf but how golf should be! It's an innovative and exciting new title which is easily accessible, has challenging gameplay, and has bags of 'one thumb play' urban fun."
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About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7031 8165 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
Paola dos Santos
I-play
+ 44 (0) 20 7031 8165
paola.dossantos@iplay.com