GoldenEye 007

FOR IMMEDIATE RELEASE

London, UK – 11th August, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) is giving GoldenEye fans a vintage Bond gaming experience with the GoldenEye 007 ^TM Classic Edition, a game bundle featuring an exclusive gold Classic Controller Pro ^TM . Inspired by the legendary golden gun, the gold controller gives fans and Wii ^TM gamers an additional control scheme option, allowing them to play with added accessibility – the full bundle will be available this autumn.

“In addition to the Wii Remote and Nunchuk, GoldenEye will also support the Wii Zapper for “point and shoot” gamers, giving players several ways to experience GoldenEye on Wii,” said David Pokress, Head of Marketing for Licensed Properties, Activision Publishing. “We also couldn’t pass up the opportunity to pay homage to the golden gun with the gold Classic Controller Pro, which looks cool and also gives shooter fans a familiar control scheme to use as they blast their way through the game.”

Developed exclusively for Wii and based on the GoldeneEye film, GoldenEye 007 gives players the chance to use the lethal, gritty style of Daniel Craig’s James Bond to outwit, outmanoeuvre and overtake an arms syndicate that threatens the world in an innovative, modern take on the legendary GoldenEye movie. GoldenEye 007 features an unprecedented lineup of four-player split-screen MP options that encourage social gaming, including 40 total characters, eight classic Bond characters, ten maps, three standard modes and 18 special modifiers that allow gamers to create hundreds of game combinations. GoldenEye 007 also features online multiplayer for up to eight players designed for seasoned FPS online gamers with unique modes and a robust XP system for unlockables and achievements.

The GoldenEye 007 video game for Wii ^TM is yet to be rated by PEGI. GoldenEye 007 is developed by Eurocom (the Nintendo DS ^TM version is being developed by n-Space) under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM). For more information about the game, visit www.goldeneyegame.com.

About Metro-Goldwyn-Mayer Inc.

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution In, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.

About EON Productions/Danjaq, LLC

EON Productions have produced twenty two James Bond films since 1962. In 1995, Michael G Wilson and Barbara Broccoli took over the 007 franchise from Albert R 'Cubby' Broccoli and are responsible for producing some of the most successful James Bond films ever, including CASINO ROYALE and more recently QUANTUM OF SOLACE. The James Bond franchise is the longest running in film history. EON Productions and Danjaq LLC are affiliate companies and control all worldwide merchandising for James Bond.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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GoldenEye 007 © 2010 Danjaq, LLC and United Artists Corporation. 007 and related James Bond trademarks © 1962 – 2010 Danjaq, LLC and United Artists Corporation. 007TM and related James Bond trademarks are trademarks of Danjaq, LLC and licensed by EON. Activision is a registered trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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