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GOA And Hip Interactive Europe Sign Exclusive Distribution Deal For Europe On Dark Age Of Camelot: Catacombs

Dark Age of Camelot, the unique world developed by Mythic Entertainment and published by GOA in Europe, benefits from a new extension to be distributed by Hip Interactive Europe

FOR IMMEDIATE RELEASE MARCH 16, 2005

Paris, March 16, 2005 - Hip Interactive Europe has been named the exclusive distributor in Europe for Dark Age of Camelot, the extension to Europe's number one MMORPG with 180.000 registered users. Fans have eagerly been awaiting the extension which will offer not only some brand new features, but also some entire new locations to explore for the three kingdoms of Hibernia, Midgard and Albion. Dark Age of Camelot: Catacombs will hit European shelves at the end of March 2005.

Thanks to servers in five European languages, gamers will be able to enjoy the massively multiplayer experience in their native tongues: English, French, German, Spanish and Italian. Dark Age of Camelot is currently the only game to offer such a feature to online gamers.

"We are extremely excited by this partnership with Wanadoo that will offer the fascinating world of Dark Age of Camelot to gamers throughout Europe," said Olivier Goulon, C.O.O. of Hip Interactive Europe. "This agreement also demonstrates how we have grown in Europe, not only as a publisher, but also as a distributor."

Dark Age of Camelot: Catacombs is only playable online with the original game "Dark Age of Camelot"and its two expansions "Shrouded Isles" and "Trials of Atlantis" as well as a subscription.

About GOA

GOA is the department of France Telecom Group dedicated to on-line games.

GOA missions are two-fold:

  • in the MMORPG (Massively Multiplayer Online Role Playing Game) sector, GOA manages and runs the Dark Age of Camelot pioneer game in five languages: English, German, French, Italian and Spanish.
  • in the casual gaming area, GOA publishes the games channel on French leading portal Wanadoo.fr.

About Mythic Entertainment

Mythic Entertainment is one of the most successful developers and publishers of massively multiplayer online role-playing games in the world. Credited with 15 online games, including the award winning "Dark Age of Camelot®," Mythic's success is based in proprietary technology, superior game design and exemplary customer service delivered by a talented staff of more than 150 people. "Dark Age of Camelot®" is played by more than 250,000 subscribers in almost every country in the world, and has been translated into four languages.

In March 2003, TA Associates completed a $32 million investment in Mythic, the largest ever granted to any independent game developer. Mythic has been recognized for their business achievements by the Inc. 500, Deloitte and Touche's Fast 500, and as a 2004 finalist in the Dell Small Business Awards. In addition to "Dark Age of Camelot®" expansions, Mythic is currently developing "ImperatorTM," a next-generation Sci-fi MMORPG, scheduled for release in winter of 2005. More information about Mythic Entertainment is available at www.mythicentertainment.com .

About Hip Interactive Europe ( www.hip-europe.com ):

Hip Interactive Europe is a full subsidiary of Hip Interactive (TSX: HP). Hip Interactive is a publisher and distributor of videogames and accessories for interactive leisure. With its headquarters in Marseilles (France), Hip Interactive Europe publishes and distributes videogames on all the European territories as well as other PAL territories. Hip Interactive Europe is present on all the main platforms: PC, PlayStation 2, Xbox and Game Boy Advance. Hip Interactive Europe produces games based on its own brands such as CT: Special Forces but also on legendary properties coming from the entertainment industry such as the recently announced "George A. Romero Presents" game.

About Hip Interactive

Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".

For more information

Hip PR UK

derek@hip-europe.com

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