GO!View

For Immediate Release

Football fans will be thrilled to hear that the best of this season’s Barclays Premier League will be available on GO!VIEW, the video on-demand service for the PlayStation Portable (PSP™). Following the big kick off this weekend, from Sunday 17th August, PSP™ owners will be able to transfer 45 minutes of extended highlights from Sky Sports matches to watch on the go - or wherever they want!

Throughout the new season, GO!VIEW customers will be able to watch a great range of Barclays Premier League football from hundreds of Sky Sports games. Sky Sports will show 92 Live Barclays Premier League games this season and a further 242 ‘near live’ matches, ensuring that all GO!VIEW customers will be able to access games involving their favourite Premier League team.

In addition, highlights from the season’s best games so far will also be available ongoing from October for fans to transfer to their PSP™ so they can relive the highs and lows of the current campaign.

The football content on GO!VIEW is available as part of the monthly ‘Sports’ subscription packs which offers content from across the sporting world, and includes cricket, golf, boxing and extreme sports. New GO!VIEW customers can get a one month trial subscription to the Sports Pack as well - as the two other Subscription Packs; Comedy and Entertainment - absolutely free!

In addition to the subscription packs, selected Movies to Rent and Latest TV to Rent can be transferred via the rental service on GO!VIEW. Subscription packs are priced at £5 (€7) for 1 pack, £8 (€11) for 2 packs and £10 (€14) for all three packs and with everyone who registers for the service at www.goview.tv receiving a free month’s subscription, there’s no better time to be a PSP owner!

www.goview.tv

GO!VIEW is a joint venture between Sony Computer Entertainment Europe and Sky who have established the joint venture ‘GO!VIEW Entertainment UK’. This is being used to bring the PSP video-on-demand to market in the UK, Northern Ireland, Republic of Ireland, Channel Islands & the Isle of Man. Sky is providing their expertise in building successful video-on-demand platforms as well as content acquisition. Sony Computer Entertainment is providing the marketing for the service.

Notes to Editors:

For further information please contact:

Go!View Press Office:

Lauren Winter ( Lauren@shinecom.com) or Pippa Bruce ( pippa.bruce@shinecom.com)

Shine Communications Ltd

Tel: 020 7100 7100

Sony Computer Entertainment Europe Ltd:

David Wilson ( david_wilson@scee.et)

Tel: 020 7911 3128 (8195)

Sky:

Stephen Gaynor ( Stephen.Gaynor@bskyb.com)

Tel: 0207 705 3446

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.

More information about PlayStation products can be found at www.playstation.com or visit the SCE UK Extranet at

www.sceuk-press.net.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sky

Sky is the UK’s leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 23 million viewers in 8.9 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most comprehensive digital television service.

Sky’s aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today’s viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK’s largest 3G mobile TV service (Sky Mobile TV) and an online on-demand service, Sky Player.

Sky continues to harness technology in enhancing the TV experience. Over 3.4 million customers use Sky+, Sky’s digital video recorder, to record and store their favourite programmes to watch them they then want. In May 2006, Sky evolved the television viewing experience yet further with the launch of the high definition television service, Sky HD. In July 2006, Sky launched Sky Broadband, providing great value broadband internet access for Sky customers, with a host of new and innovative features.