GO!View

For Immediate Release

From today, GO!VIEW ( www.goview.tv), the portable Video-On-Demand Service for the PlayStation®Portable (PSP™), officially launches in the UK and Ireland giving PSP ™ owners the opportunity to access TV Shows, Movies and Sports on-demand and on the move. Following its Beta release in July, GO!VIEW has now been fully updated to bring PSP™ users the ultimate in on-demand content – exactly how they want it, when they want it. What’s more, a free 30 day trial of all three subscription packs is available to all PSP™ users so they can try GO!VIEW for themselves before signing up.

There’s no excuse for any PSP™ owner to be bored this winter with the wide range of TV shows, movies and sports that can be easily transferred to the PSP™ via an internet enabled PC. From top entertainment shows including Heroes, Desperate Housewives and The Mighty Boosh, through to sporting highlights such as Barclays Premier League football from Sky Sports, and a wide selection of top movies, there’s content to suit every PSP™ owner’s tastes. With a full range of programming that is frequently updated, GO!VIEW provides a constant source of entertainment for PSP™ owners to use wherever they want, whenever they want. And all PSP™ owners can enjoy a free trial for one month with no commitment.

From beating boredom during the commute to preventing arguments about what to watch on TV, every PSP™ user will benefit from GO!VIEW this winter!

www.goview.tv

Go!VIEW is a joint venture between Sony Computer Entertainment Europe and BSkyB who have established the joint venture ‘GO!VIEW Entertainment UK’. This is being used to bring the PSP video-on-demand to market in the UK, Northern Ireland, Republic of Ireland, Channel Islands & the Isle of Man. Sky is providing their expertise in building successful video-on-demand platforms as well as content acquisition. Sony Computer Entertainment is providing the marketing for the service.

Notes to Editors:

For further information please contact:

Tyler Peters ( tyler.peters@shinecom.com) or Pippa Bruce ( pippa.bruce@shinecom.com)

Tel: 020 7100 7100

Sony Computer Entertainment Europe Ltd:

David Wilson ( david_wilson@scee.et)

Tel: 020 7911 3128 (8195)

Sky:

Stephen Gaynor ( Stephen.Gaynor@bskyb.com)

Tel: 0207 705 3446

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 14.4 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 131.3 million systems worldwide. Since its launch at the end of 2004, over 41.3 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 10 million people have registered to the PLAYSTATION Network, the free-to-access interactive environment, and 200 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the SCE UK Extranet at

www.sceuk-press.net.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. and Go!View is a trademark of Sony Computer Entertainment Europe Ltd. All other trademarks are property of their respective owners.

About Sky

Sky is the UK’s leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 23 million viewers in 8.9 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most comprehensive digital television service.

Sky’s aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today’s viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK’s largest 3G mobile TV service (Sky Mobile TV) and an online on-demand service, Sky Player.

Sky continues to harness technology in enhancing the TV experience. Over 3.4 million customers use Sky+, Sky’s digital video recorder, to record and store their favourite programmes to watch them they then want. In May 2006, Sky evolved the television viewing experience yet further with the launch of the high definition television service, Sky HD. In July 2006, Sky launched Sky Broadband, providing great value broadband internet access for Sky customers, with a host of new and innovative features.

Tony Harding

Digital Comms Executive

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D 020 7841 7096

M 07961 850 685

www.shinecom.com

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