GO! View

14th July 2008 - Sony Computer Entertainment Europe and Sky are pleased to announce that Go!View, the official PlayStation Portable (PSP™) video-on-demand service in the UK and Republic of Ireland, is now live. From today, content spanning TV, movies and sport will be regularly added to this new service for PSP users to enjoy in addition to their usual gaming experience. With everyone who registers for the service at www.goview.tv receiving a free month’s subscription, there’s no better time to be a PSP owner!

Go!View makes portable, video-on-demand a reality, now PSP users are able to easily transfer content to their PSP via a PC. Through agreements with distributors and broadcasters including Disney-ABC-ESPN Television, BBC Worldwide, Sony Pictures Television International, NBC Universal International Television Distribution, National Geographic and Sky Sports, Go!View can offer PSP users an excellent range of content. Programming will range from US dramas such as library series’ of Lost and Desperate Housewives (produced by ABC Studios) to hit UK shows such as Doctor Who and Top Gear (from BBC Worldwide) through to FA Premier League football action and blockbuster movies.

Comedy, Sport and Entertainment Packs are available by monthly subscription, whilst selected movies and TV series can be transferred via the rental service on Go!View. Subscription packs are priced at £5 (€7) for 1 pack, £8 (€11) for 2 packs and £10 (€14) for all three packs and users can trial all three packs free for a month. Rental TV is available from £1.50 (€2.00) per episode and a range of movies is available from £2.50 (€3.20) each.

This initial launch phase will see the Go!View service constantly growing from now through the autumn. ‘We are working with our content providers to secure a quality range of programming and ensure that PSP™ owners are getting the best possible service on-the-go and on-demand.’ said Alison Turner, General Manager, Go!View Entertainment UK

www.goview.tv

Go!View is a joint venture between Sony Computer Entertainment Europe and Sky who have established the joint venture ‘GO!VIEW Entertainment UK’. This is being used to bring the PSP video-on-demand to market in the UK, Northern Ireland, Republic of Ireland, Channel Islands & the Isle of Man. Sky is providing their expertise in building successful video-on-demand platforms as well as content acquisition. Sony Computer Entertainment is providing the marketing for the service.

Notes to Editors:

For further information please contact:

Go!View Press Office:

Lauren Winter ( Lauren@shinecom.com)

Shine Communications Ltd

Tel: 020 7100 7100

Sony Computer Entertainment Europe Ltd:

David Wilson ( david_wilson@scee.et)

Tel: 020 7911 3128 (8195)

Sky:

Stephen Gaynor ( Stephen.Gaynor@bskyb.com)

Tel: 0207 705 3446

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.

More information about PlayStation products can be found at www.playstation.com or visit the SCE UK Extranet at

www.sceuk-press.net.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sky

Sky is the UK’s leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 23 million viewers in 8.9 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most comprehensive digital television service.

Sky’s aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today’s viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK’s largest 3G mobile TV service (Sky Mobile TV) and an online on-demand service, Sky Player.

Sky continues to harness technology in enhancing the TV experience. Over 3.4 million customers use Sky+, Sky’s digital video recorder, to record and store their favourite programmes to watch them they then want. In May 2006, Sky evolved the television viewing experience yet further with the launch of the high definition television service, Sky HD. In July 2006, Sky launched Sky Broadband, providing great value broadband internet access for Sky customers, with a host of new and innovative features.