GO!View

For Immediate Release

22 April 2009 – GO!VIEW is pleased to announce that bonus introductory access to the official PSP™ (PlayStation® Portable) video-on-demand service in the UK and Republic of Ireland is to be included within two brand new PSP™ retail bundles.

New PSP™ customers who register at www.goview.tv currently receive a free month’s subscription to the Entertainment, Sports and Comedy pack. However, the new retail bundles will now include a voucher for an additional two months’ free subscription.

Available from selected retailers from May 8th, there are two new bundles designed to appeal to existing PSP owners and new PSP owners, offering them the opportunity to access this new service alongside their usual gaming experience:

The first GO!VIEW pack retails for £149.99 and includes a Sony PlayStation Portable PSP3000 (Black), a 2Gb Memory Stick, a mini-USB cable and the GO!VIEW voucher for an additional two months’ free subscription.

The second retail bundle is priced at £29.99 and comprises a 4Gb Memory Stick, a mini-USB cable and the GO!VIEW two months’ free subscription voucher.

GO!VIEW makes portable, video-on-demand a reality as PSP users are able to easily transfer content to their PSP from a PC. Entertainment, Sports and Comedy Packs are available by monthly subscription, whilst Movies and a range of the Latest TV can be downloaded via the rental service on GO!VIEW.

Subscription packs are normally priced at £5 (€7) for 1 pack, £8 (€11) for 2 packs and £10 (€14) for all three packs and users can trial all three packs for as part of their free three month trial. Rental TV is available from £1.50 (€2.00) per episode and there is a range of Movies available to download from £2.50 (€3.50) each.

With GO!VIEW, you can watch sports, movies, and TV shows on your PSP. From Football to hit comedies, US dramas and a selection of Movies, everything is available to enjoy, wherever the user finds himself. Offering a range of top TV including Lost and Ugly Betty, blockbuster Movies and Sports including Barclays Premier League and UEFA Champions League football action from Sky Sports, GO!VIEW is simply unmissable.

Alison Turner, General Manager, GO!VIEW Entertainment UK said ” With true mobility and the high-quality screen, PSP delivers a great on-the-move video experience. GO!VIEW on PSP™ offers a quality range of programming that ensures PSP™ owners are getting the best service on-the-go and on-demand. Our brand new retail bundles offer two exciting and great value routes for more PSP customers to jump on board and enjoy the fantastic range of entertainment available”

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For further information please contact:

GO!VIEW /Sony Computer Entertainment Europe Ltd:

David Wilson ( david_wilson@scee.et)

Tel: 020 7859 5469

BSkyB:

Stephen Gaynor ( Stephen.Gaynor@bskyb.com)

Tel: 0207 705 3446

www.goview.tv

Notes to Editors:

GO!VIEW is a joint venture between Sony Computer Entertainment Europe and Sky who have established the joint venture ‘GO!VIEW Entertainment UK’. This is being used to bring the PSP™ (PlayStation®Portable) Video-On-Demand Service to market in Great Britain, Northern Ireland, Republic of Ireland, Channel Islands & the Isle of Man. Sky is providing their expertise in building successful video on demand platforms as well as content acquisition. Sony Computer Entertainment Europe is providing the marketing for the service.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation® Portable) and PlayStation® Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide. Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 20 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 380 million items have been downloaded.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sky

Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. Over 9.2 million homes - a third of households across the UK and Ireland - enjoy the very best entertainment, movies, news and sports channels on Sky Digital. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch.

Over 4.6 million customers now choose Sky+, Sky’s digital video recorder, to record and store their favourite programmes and over three quarters of a million homes enjoy the unprecedented picture and sound quality of Sky+HD, which offers 33 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider with over 1.9 million customers taking Sky Broadband and over 1.5 million customers taking Sky Talk.