Glu Mobile Launches Insaniquarium Deluxe in Europe
London, UK - June 29, 2006 - Glu Mobile, a
leading creator and global publisher of mobile entertainment,
today announced that Popcap Games' immensely popular aquarium
game, Insaniquarium Deluxe, is now available throughout
Europe. Insaniquarium Deluxe, whose original online version
has been downloaded more than 20 million times, received
strong praise upon its launch in North America in April.
IGN.com's Levi Buchanan gave the game a score of an 8.3 out
of 10, an Editor's Choice Award and called it, "a great,
great game." WGWorld, who gave it the Editor's Award, said,
"Insaniquarium Deluxe is another winner from Glu whose
expertise in bringing over casual games first born on the PC
is continuing to excel."
Insaniquarium Deluxe is the third PopCap Games title that Glu
has developed and published for the mobile phone and follows
successful deployments of Zuma® and AstroPopT. Zuma was named
a puzzle game of the year by IGN and earned the BREW
Developer Awards' People's Choice, and AstroPop for mobile
was recently given the PC Magazine Editor's Choice
Award.
Insaniquarium Deluxe for mobile is an engaging and addictive
aquarium-themed game featuring:
· Completely original gameplay with colourful graphics.
· Simple controls allow for pick-up-and-play.
· 12 levels in three attractive aquariums
· 12 pets that help feed fish and fight aliens.
· Six wacky types of fish to care for.
· Four vicious alien attackers that infiltrate and disturb
fish tanks.
· Two different game modes: Adventure and Time Trial.
By feeding fish, players gain riches and unlock various pets
that help fight alien invaders. Like the PC version of
Insaniquarium Deluxe, the mobile game will offer a myriad of
fish and other underwater creatures to nurture, protect and
fight aliens, all with improved sound and graphics.
"Insaniquarium Deluxe has been a phenomenal success online
with more than 20 million downloads, and Glu is known for
successfully adapting casual online titles to the mobile
platform," said Kristian Segerstråle, Managing Director,
EMEA, Glu Mobile. "With Insaniquarium Deluxe, we've
incorporated the strategy, fast-paced puzzle action with
state-of-the-art graphics and easy controls that make it a
perfect play for mobile. We expect that the arrival of
Insaniquarium Deluxe on mobiles in Europe will offer the same
addictive gaming experience that has driven the PC game's
success."
The online and PDA versions of Insaniquarium have received
international praise from journalists. Insaniquarium was
dubbed "the pinnacle of online games" by Anna Pickard of The
Guardian in August 2004, and was called "one of the best new
PDA games" by Carol Mangis of PC Magazine in April
2004.
Insaniquarium Deluxe for mobile will be available through all
European network operators from July 2006.
For more information, visit www.glu.com.
- ends-
About Glu Mobile
Glu Mobile is a leading developer and global publisher of
mobile entertainment. Glu's portfolio of games, ringtones,
wallpapers and information applications include both original
titles and entertainment based on major brands from Atari,
Cartoon Network, Celador International, FOX Sports
Interactive, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap
Games, Sega and Twentieth Century Fox. Based in San Mateo,
California with offices in Hong Kong, London and Manchester,
Glu is funded by top venture firms NEA, BA Venture Partners,
Granite Global Ventures, Sienna Ventures and Globespan
Capital Partners, and by Time Warner Investments. Recently
Glu acquired the UK-based mobile entertainment company iFone,
adding SONIC THE HEDGEHOG, MONOPOLY, and ATARI Classics to
its portfolio. Consumers can find fresh entertainment created
exclusively for their mobile phones wherever they see the 'g'
character logo or at www.glu.com.
About PopCap
PopCap Games (www.popcap.com) is the
leading provider of casual games in the world. Based in
Seattle, Washington, PopCap was founded in 2000 by three
friends from the online games industry, and has grown
tremendously in the past five years. PopCap's games have been
downloaded more than 175 million times, and its flagship
title Bejeweled® has sold more than 5 million units across
all major platforms. PopCap games are available for Web, PC
and Mac, videogame consoles, cell-phones, PDAs and other
mobile devices, in-flight on leading airlines, and
more.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of
Glu Mobile. All other names and trademarks are trademarks or
registered trademarks of their respective owners.
For PR enquiries contact:
Emma Brown
Glu Mobile EMEA
+ 44 (0)161 827 8194
+ 44 0791 733 2923
emma.brown@glu.com