Glu Mobile/FremantleMedia deal
Glu secure mobile publishing rights for games based on The Price Is Right and Family Feud.
London, UK – August 21, 2008 – Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced that it has signed a development and publishing deal with FremantleMedia Enterprises (FME), the brand extension arm for FremantleMedia, one of the largest international producers of entertainment brands in the world and a subsidiary of the RTL Group. The agreement gives Glu multi-year, exclusive rights to develop and publish mobile games based on the popular game shows The Price Is Right® and Family Feud® in Europe, Australia and parts of Asia. In addition to the partnership in Europe, Australia and Asia, Glu Mobile and FremantleMedia also partner in North America on The Price Is Right® and Family Feud®.
“The Price is Right and Family Feud are regarded as heavyweight game show brands across Europe, Australia and Asia, and this partnership offers tremendous opportunities for both Glu and FME,” said Frank Keeling, Managing Director of Publishing, Glu EMEA. “Our development and marketing expertise in dealing with high value brands like these means the mobile games will compliment the brands perfectly, with massive appeal to their target audience.”
The Price Is Right, most recently hosted by Joe Pasquale in the UK, first aired in the US in 1956 making it the longest-running game show in television history. Family Feud, known as Family Fortunes in the UK and hosted by Vernon Kay, has aired in more than 45 countries since its 1976 launch, and is one of the most successful game show formats in the world.
“We are delighted to be partnering with Glu in these developments,” said Claire Baker,
FME VP Licensing. “Each territory has a particular nuance, but Glu has the necessary expertise to fine-tune the entertainment for each market in same way as the TV show has done for many years.”
For more information, visit www.glu.com.
About Glu
Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil, Chile, Canada and San Clemente, Calif. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.
About FremantleMedia North America
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon “American Idol” (FOX), "American Idol Rewind" (syndicated), "American Idol Extra" (Fox Reality Channel), “America’s Got Talent” (NBC), "Farmer Wants A Wife" (The CW), "Can You Duet" (CMT), “The Janice Dickinson Modeling Agency” (Oxygen), “Property Ladder” (TLC), “Family Feud” (syndicated), “Temptation” (syndicated), “Million Dollar Password” (CBS), and the longest-running game show in television history, “The Price Is Right” (CBS).
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GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.
Oxygen), “Property Ladder” (TLC), “Family Feud” (syndicated), “Temptation” (syndicated), “Million Dollar Password” (CBS), and the longest-running game show in television history, “The Price Is Right” (CBS).
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GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.
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