Giant Realm/UpTrend Media deal
Advertising agreement reached.
New York, January 28, 2009 – Giant Realm, Inc., a rapidly-growing online media company reaching millions of young men, aged 18 – 34, via its collection of popular entertainment enthusiast sites, today announced that it has signed an exclusive deal with leading Canadian online advertising representation network UpTrend Media.
UpTrend Media is representing Giant Realm’s premium online inventory in the Canadian marketplace and will focus on executing “beyond the banner” campaigns in order to help marketers reach the millennial male who has turned away from traditional media and major online portals and has gravitated towards sites which deliver authentic content and community.
"We are very excited to enter this partnership with Giant Realm,” says Duke McKenzie, managing director of UpTrend Media. “Giant Realm provides Canadian advertisers with access to an elusive young male demographic that can't be reached on TV, magazines and other media formats, and we are confident we have the tools and resources to help them reach this market.”
Giant Realm’s vast Publisher Group is comprised of top enthusiast sites including FirstShowing.net, a premier source for film fans; ShackNews, one of the web’s most popular destinations for PC and console gaming news; and GameRiot, a leading video game community site. The company also operates the Giant Realm Platform, a free web-based social media platform for online publishers who want to significantly enhance their community’s features and functionality. Giant Realm currently reaches 1.3 million Canadian users a month.
“We are pleased to be entering the Canadian marketplace with UpTrend Media as our partner. Their roster of online properties and destination companies is superb and we are certain that we’ll benefit from their strong contacts and industry know-how,” said James Green, CEO, Giant Realm, Inc.
About UpTrend Media:
UpTrend Media is Canada's leading independent online advertising representation network. The company is firmly committed to helping advertisers reach Canadian audiences on a variety of Canadian and international online properties.
Since launching in 2003, UpTrend Media has continued to play an integral role in the rapidly growing $1 billion-plus Canadian online advertising industry. During this time, UpTrend Media has focused on acquiring targeted verticals that produce quality content and services for a niche demographic of users. Combined, these targeted verticals allow advertisers to create effective and innovative brand-building media campaigns.
Most recently, UpTrend Media has been working with Canadian online entrepreneurs to give them access to larger advertisers who wouldn’t necessarily consider small businesses in their online advertising strategies. Their focus has been on working with U.S. sites looking to build a presence in Canada through independent properties that reflect the spirit of some of Canada’s brightest entrepreneurs while assisting them in gaining momentum to build their online presence.
About Giant Realm, Inc:
New York-based Giant Realm, Inc. ( www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.
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