Giant Realm Platform

New York, December 3, 2008 – Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today unveiled the Giant Realm Platform, a free web-based social media platform for online publishers to significantly enhance their community’s features, functionality and, ultimately, revenue generating opportunities. By leveraging the service’s proprietary tools as well as the company’s in-house sales force, communities being migrated onto the Giant Realm Platform are being transformed into lively social destinations and experiencing immediate traffic and revenue surges.

There is no cost for invited communities to use the platform’s features, which include a complete social networking toolset and a sophisticated content management system. Under the favorable revenue sharing arrangement, Giant Realm will cover 100% of infrastructure and development costs while driving targeted advertisers to the site, increasing each publisher’s margins considerably.

“The Giant Realm Platform is giving young entrepreneurs the unprecedented opportunity to transform what may have begun as a hobby into a burgeoning business,” said James Green, CEO, Giant Realm, Inc. “There are a tremendous number of popular, well-trafficked online communities that boast dedicated audiences but lack the sophisticated technology, tools and design to compete against the bigger players. We’re giving tomorrow’s online success stories the launch pad that they need while deepening our ability to deliver millions of passionate young men to marketers. The immediate results experienced by the first round of communities exceeded our expectations.”

“The Giant Realm Platform is a breakthrough service that is allowing me to turn my love of gaming into a growing business,” said Leon Gaban, who operates Starfeeder, the online community which is populated by fans of the popular PC game Starcraft. “After just one month of being on the Giant Realm Platform, traffic to my site tripled. The interface has been enhanced significantly and users are joining my community in record numbers.”

Initially, the Giant Realm Platform is aggregating focused gaming communities. Currently, seven sites have been migrated onto the Platform: Chaos Moon (Warhammer Online), GuitarHeroNews (Guitar Hero: World Tour), Hellforge (Diablo 3), Myndflame (Machinima), Starfeeder (Starcraft 2), WoWRiot (World of Warcraft) and GiantRealm.com, the company’s flagship site.

Each one benefits from multiple points of entry and cross-traffic, as visitors can use the site’s individual URL; use the drop-down menu of sites featured on each community; or visit www.GameRiot.com, a company-owned domain which is housing all of the communities. Since beginning the migration over to the Platform this summer, GameRiot.com already has jumped to being Giant Realm’s fourth largest site and was comScore’s fastest growing site in the Gaming Information subcategory from September to October.

A collection of film & TV sites will debut on the Platform in the coming weeks, housed at ScreenRiot.com.

Each entertainment category enjoys a specially-designed toolset which appeals to the interests and needs of its fans. Critical to the gaming community’s impassioned audience, for example, is the ability to accumulate points based upon the number of postings and views they generate; the most active bloggers ‘level up’ and become featured more prominently. In addition, each suite comes standard with forums; user profiles; the ability to upload, share and syndicate video and images; file downloads; SEO and performance optimization; and CMS to manage editorial content and community features.

“No other social media platform caters to the interests and personalities of gamers better than the Giant Realm Platform,” Gaban explained. “The architects behind it are gamers themselves – so they grasp everything from what features are important to my community to what type of custom campaigns will get the best response. What’s more, Giant Realm takes a very hands-off approach, allowing me to maintain my site’s independent and authentic feel while giving me the resources necessary to rapidly expand it.”

Publishers have the option to join an existing community, aggregate their own communities, or simply use the software to power a stand-alone site. Initially, the Giant Realm Platform is only offering solution hosted on GameRiot.com; however, the Platform will allow hosting on user-selected domains in early 2009.

About Giant Realm, Inc.

New York-based Giant Realm, Inc. ( www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

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