Geomerics hires former Kuju technical director

Fledgling technology start-up firm, Geomerics, has announced the hiring of industry veteran and former Kuju technical director, Julian Davies, to the senior position of chief technology officer.

A highly regarded and experienced industry executive, Julian Davies has held the position of technical director for videogame developers Kuju Entertainment for the past six years. An active member of the Xbox and Microsoft Graphics advisory boards, Davies brings a wealth of essential industry knowledge to his new role.

"I am delighted to be joining Geomerics," Davies enthused. "I am confident that their technology will revolutionise the way that video games are made, and will offer substantial advantages and benefits to developers and publishers of next generation titles."

Dr Chris Doran, CEO of Geomerics added: "There is no doubt that Julian is an industry heavyweight and will be a valuable asset to us. We are truly excited to have him on board. It is early days but we are confident that our technology will cause quite a stir when unveiled."

Based in Cambridge and established earlier this year with funding from venture management and consulting firm, Angle Plc, Geomerics has secured intellectual property in the emerging field of geometric algebra, which the company claims will revolutionise computer and videogame graphics.

A powerful new form of mathematics that vastly simplifies complex geometric calculations, the new approach in applying geometric algebra has been developed by four leading academics at the University of Cambridgeshire, and the company has also engaged the original inventor, Professor David Hestenes of Arizona State University.

According to Geomerics, the technology will transform the computer graphics industry, providing previously unachievable effects, enhancing quality, reducing development and debugging time and providing a step-change improvement over the current state-of-the-art in terms of speed, achievable effects, and ease of programming.

More information on the technology, and its practical use in the development of videogame graphics can be found by visiting the company website.