Gemma Atkinson gets racy for 3!

TV star Gemma Atkinson looked stunning yesterday in her racy grid girl outfit, presenting the 3 Need for Speed gaming tournament. The tournament marked an exclusive partnership between 3 and EA Games, offering top racing game Need for Speed ProStreet free on any Sony Ericsson W910i handset.

The tournament saw hopefully drivers going for the fastest lap time over 3 laps, with the eventual winner walking home with a fantastic 5 night trip to Tokyo, home of street racing.

The Sony Ericsson W910i takes music on the move to a different level. Not only does it offer Walkman® and Track ID, but it brings you the new 'Shake It' Control which when activated, lets you select a song by the flick of your wrist. Add a 1GB memory card and a 2.4" screen and with the 3 Turbo network you literally have the fastest 'mobile' music handset available.

Gaming on a handset has never been more intense - accelerate, slow down and turn by tilting your phone in a particular direction. The A + B control keys complete the unique mobile gaming experience.

While stocks last, 3 are offering Need for Speed ProStreet free with the phone. Specifically designed for mobile handsets, players hit iconic street racing locations and strap themselves into one of 16 licensed high performance cars. Racers can use nitrous boosts to burn rubber on as many as 11 intense road courses, and smoke eight other competitors as they go full throttle in a tricked-out car.

For more information and high res images of the event, please contact Ruth@slice.co.uk or mike@slice.co.uk