GDC Europe 2010

Berlin, Germany – July 16, 2010 – There is a new addition to the exclusive list of speakers at Europe’s most important game developer conference, GDC Europe. As GDC organizer UBM TechWeb Game Network announced, Hermen Hulst, managing director of Guerrilla Games will hold the keynote on 17th August 2010. Headquartered in Amsterdam, Guerrilla Games is one of the leading European game development studios. Founded in 2000, it was taken over by Sony Entertainment in 2005. Today, the company employs 140 developers from 20 countries. Its greatest success so far is the award winning action shooter Killzone for Sony Playstation, the latest sequel of which, Killzone 3 (scheduled for February 2011), is already keenly anticipated by the international fan community.

Hulst has announced several significant improvements such as levels ten times bigger than in Killzone 2 and gorgeous 3D graphics. “At the time we only used 60 percent of the capacity of PS3. In Killzone 3 we’re currently looking at 100 percent,” explains Hulst. Moreover, the Dutch developer promises a completely new and overwhelming gaming experience: “We want to flood the players with stimuli in a positive sense. What we want to achieve is that the first thing you’ll have to do is catch your breath. We intend to have a lot of things happening at all times so there will be an incredible amount of information to take in, no matter whether you’re playing in 3D or 2D, and no matter what sound system you use.”

Hulst’s talk at GDC Europe in Cologne will be located somewhere in the field of tension between hardware and software. In his keynote address he will discuss how the studio has matured, which obstacles had to be overcome and what some of the ingredients behind the success of the Killzone series are.

“We are excited to welcome to the GDC Europe stage such a prominent European developer and industry figure such as Hulst,” said Frank Sliwka, GDC Europe Event Director. “The Killzone series and work produced from Guerrilla Games is exemplar of the ingenuity of European developers.”

As managing director, Hermen Hulst is responsible for the company's direction and oversees its day to day management. He gained his first experience in the games industry during his student years at Ubisoft in the USA. After finishing his Master of Science in Industrial Engineering and Management, Hulst started his career at Philips Electronics in Strategic Marketing. He worked as a management consultant at Andersen Consulting before returning to the games industry. Hermen has been the Managing Director of Guerrilla since 2001. www.guerrilla-games.com

Early registration for GDC Europe ends July 21, 2010. For more information on GDC Europe visit: www.gdceurope.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game industry, the UBM TechWeb Game Network – formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference ^® , the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference ^® Online, the Game Developers Conference ^TM Europe, the Game Developers Conference ^TM China, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards. Visit www.jointhegamenetwork.com

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. Visit: www.ubmtechweb.com

MEDIA CONTACT:

Brian Rubin

fortyseven communications

(212) 391-4707

brian@fortyseven.com

Susanne Tenzler-Heusler, Europe

+49 (0)173 3786601

kontakt@brandvorwerk-pr.de

GDC EUROPE CONTACT:

Frank Sliwka, VP European Business Development

+49 (0)171 1288898

frank.sliwka@ubm.com

Ben Veechai, North America

+1-415-947-6280

ben.veechai@ubm.com