GCHQ runs ad campaign in Xbox Live
UK govt intelligence agency to promote careers via Microsoft's online service
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The UK government intelligence agency in charge of signals analysis and information for the country's armed forces, GCHQ (Government Communications Headquarters), is to promote various career opportunities within the organisation on Microsoft's Xbox Live service.
The campaign will be run by GCHQ's marketing agency, TMP Worldwide, and will run for six weeks targeting 18-34 year olds, according to Marketing.
GCHQ is no stranger to using videogames as a medium for getting its career opportunities message out to people, with a similar in-game campaign run in 2007 with Ubisoft's Splinter Cell title increasing traffic to its website by over 500 per cent.