GC Asia 2009

GCA Games Convention Asia

GC Asia Conference (GCAC)

Suntec Singapore International Convention

& Exhibition Centre

(September 17-20, 2009)

LEIPZIG and SINGAPORE – August 26, 2009 – LMI Asia Pte Ltd., a subsidiary of Leipziger Messe International (LMI) today announced Lufthansa German Airlines as the official flight partner for this year's GCA Games Convention Asia, and Games Convention Asia Conference (GCAC). The organizer expects 120.000 visitors to the show, more than 70 speakers and conference attendees from over 20 countries. GCA and GCAC will take place September 17-20, 2009 in Singapore at the Suntec International Convention & Exhibition Centre.

As the official flight partner of GCA 2009, Deutsche Lufthansa. is offering special flight rates with discounts of up to 20 % to exhibitors, conference speakers and delegates, visitors and accompanying individuals from all over the world to fly to Singapore for the event. The discount program applies to the Business and Economy Class fares. Flight availability, prices and booking information can be looked up at http://www.gc-asia.sg. Flights can be booked with the Closed User Group ID code 'SGJIP'.

Lufthansa is the largest European carrier in Asia-Pacific. "We connect all major European and American markets conveniently with Singapore and offer the broadest choice of connections to the international visitors of the Games Convention Asia via our hubs", says Claudia Huegel, Regional Director Singapore, Malaysia, Indonesia, Brunei, Australia and New Zealand of Lufthansa German Airlines. "We are very experienced in promoting and flying to international conferences and conventions. Lufthansa is proud to contribute to the success of the Games Convention Asia and Singapore as the Asian convention centre."

"In Lufthansa we have found a strategic partner that enables our exhibitors, speakers and delegates to fly to Singapore in comfort and at a special rate to attend GCA Games Convention Asia," said Jorg Zeissig, Managing Director, LMI Asia Pte Ltd. "Lufthansa is a world-renowned airline offering the highest standards in reliability and services and we are delighted to be partnering with them. In fact there’s no better way to fly."

About GCA Games Convention Asia/Games Convention Asia Conference (GCAC)

Founded in 2007, the GCA Games Convention Asia is the only business platform for developers, publishers, distributors, manufacturers and service providers of the games industry, focusing on interactive entertainment, infotainment, edutainment, hardware and the latest server technologies for the entire Asia-Pacific region. The event takes place over four days in Singapore and is organized by LMI Asia Pte Ltd, a subsidiary of Leipziger Messe International. The innovative concept, consisting of the four pillars of exhibition, a business centre, matchmaking area, and GC Asia Conference, attracted more than 92,000 visitors to the Suntec Singapore International Convention & Exhibition Centre in 2008. The GC Asia Conference, the only game developer conference in the Asia-Pacific region, allows developers and industry experts to exchange knowledge and know-how in panels and lectures and grow their international networks of business connections. For more information, please visit : http://www.gc-asia.sg.

About Deutsche Lufthansa

Lufthansa is the leading European airline in Asia-Pacific. Lufthansa passengers enjoy the broadest choice of flights into Europe and beyond, with 200 destinations in more than 80 countries around the world via its two world class hubs in Frankfurt in Munich. Lufthansa offers daily flights from Singapore to Frankfurt and to Jakarta and five weekly flights to Munich. Lufthansa is founding member of Star Alliance, the world’s largest alliance of leading international airlines. The German carrier successfully operates at Singapore airports since 1965.

Media Contacts:

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

Phone: +49 (0) 341 678 8186

Fax: +49 (0) 341 678 8182

Email: n.pfaff@leipziger-messe.de

North America

International Digital Entertainment Agency

Sean Kauppinen

Phone: +1-415-299-2156

Email: gca@ide-agency.com

Contact for GCA

Jorg Zeissig, Managing Director LMI Asia

Phone: +49 (0) 341 678 7900

Mobile Int.: +49 (0)171 9789987

Mobile Singapore: +65 (0) 9721 8541

Email: j.zeissig@LM-international.com

Contact for Deutsche Lufthansa

Frank Püttmann

Deutsche Lufthansa AG

Head of Corporate Communications

Asia-Pacific (SIN CI)

390 Orchard Road #13-01

Palais Renaissance

Singapore 238871

Phone: +65 6835 5951

Fax: +65 6735 2168

Email: frank.puettmann@dlh.de

http://www.lufthansa.com

GCA and GC Asia Conference on the internet:

http://www.gc-asia.sg