GC Asia 2008

GC Asia Conference (GCAC)

Suntec International Convention &

Exhibition Centre Singapore

(September 18-19 September, 2008)

LEIPZIG, Germany and Singapore - August 26th, 2008 - The organizers of the GC Asia Conference (GCAC), today announced that Crytek CEO & President, Cevat Yerli, will give a keynote address on the future of gaming graphics. Known as a visionary for creating lush, immersive, graphical games with Far Cry® and Crysis®, Yerli will speak about the opportunities for immersion as graphical realism reaches new levels and technology continues to deliver faster processors capable of greater rendering. GCA and GCAC take place September 18-20, 2008, in Singapore at the Suntec International Convention & Exhibition Centre Singapore.

"The technology available today is light years ahead of what was generally available just five years ago," said Cevat Yerli, CEO & President of Crytek. "Add those advancements to increasing technical expertise as we learn more about graphically creating immersive worlds, and the conditions are right to have graphics play a major role in telling the story of a game."

"Cevat Yerli and Crytek are not only major names in Germany, but also the global video game market," said Frank Sliwka, Conference Director of GCAC. "His keynote will be one of the highlights of the conference and I'm confident he'll inspire the audience to view graphics as an element that is finally capable of telling stories on the level of cinema."

About Crytek GmbH

Crytek GmbH ("Crytek") creators of the multi-award winning first person shooter Far Cry®, and the recent blockbuster hit Crysis®, awarded best PC Game of both E3 2007 and the 2007 Leipzig Games Convention, and awarded Best Technology at the 2008 Game Developers Choice Awards, is an interactive entertainment development company with its headquarters located in Frankfurt Main, Germany and additional studios in Kiev, Ukraine, Budapest, Hungary and Sofia, Bulgaria. Crytek is dedicated to creating exceptionally high quality video games for the PC and next-generation consoles, powered by their proprietary cutting edge 3D-Game-Technology CryENGINE® 2.

Crytek on the Internet

http://www.crytek.com

About Games Convention Asia/GC Asia Conference

Games Convention Asia (GCA) is the "Digital Media Gateway of Asia." Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an international level. The Games Convention Asia Conference (GCAC) acts as an entryway for companies seeking to enter the Asian interactive entertainment market. GC Asia and GC Asia Conference on the internet: http://www.gc-asia.sg

Media Contacts:

Leipziger Messe

Nancy Pfaff,

Press Officer

+49 (0) 341 - 678 8186

n.pfaff@leipziger-messe.de

Asia-Pacific

Red Dawn Communications

Florence Ang / Ian Purnomo

+65 6222 4704

press@reddawncommunications.com

North America

International Digital Entertainment Agency (IDEA)

Sean Kauppinen

+1-415-299-2156

gca@ide-agency.com

Contact for GCA

Joerg Zeissig, Managing Director LMI Asia

+49 (0) 341 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Sponsors, speakers and participants:

Frank Sliwka, Project Director

+49 (0) 341 678 8288

f.sliwka@leipziger-messe.de

Contact for Crytek

Jens Schäfer, PR Manager

Tel +49 69 21 977 6671

jens@crytek.com

GC Asia and GC Asia Conference on the internet:

http://www.gc-asia.sg