GameX

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Philadelphia, PA---Thursday, July 30, 2009--- GameX (Games & Media Expo), October 23-25, 2009 in Philadelphia, today announced The OneUps as their featured live video game music band, scheduled to perform several shows during the 3-day game consumer show. The OneUps are presented by MAGFest, the east coast's preeminent video game music concert promoter.

The OneUps will play on the GameX main stage, co-hosted by MAGFest and CD Baby. Presented by NBC Local Media in Philadelphia, GameX is a high-visibility entertainment, tech and media show with games as its main attraction. Designed to appeal to local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts, GameX features games exhibits and demos, as well as pop culture elements such as advance film and TV screenings and trailers, celebrity guest appearances, high stakes game tournaments, robotics demonstrations, animation festival and competitive art exhibit, video art installations and much more. The GameX main stage will feature a varied line-up of video game music bands over three days.

The OneUps, based out of Fayetteville, AR, exclusively play video game music in a variety of styles. The sound of the primarily Fusion/Funk/Jazz five-piece group has been described as what you might get "if George Clinton [Parliament-Funkadelic] banged a Nintendo." Having performed for over 20,000 people in the past 7 years, the band has sold over 10,000 CDs featuring their music.

Their most popular tracks include The Legend of Zelda arrangement "Bossa De Link," and "Super Mario's Sleigh Ride," a pastiche of the "Super Mario World" soundtrack and the traditional Christmas song "Sleigh Ride." The group has been featured in numerous video game magazines (EGM, GameInformer) and popular online publications such as Kotaku.

Launched in 2000 out of the desire to hear video game music realized with real instruments in various musical genres, the band's continually-growing world-wide fan base can be attributed to its fun but mature sound, which comes from the diversity and level of education of its musicians, who hold degrees from BA to Ph.D.

The OneUps have performed their video game music renditions for people all over the United States, from Philadelphia to Dallas to San Francisco. The group is currently working on their upcoming digital-only release consisting of arrangements of the "Super Mario Kart" soundtrack.

Jennifer Halpin, executive vice president of show production for GameX, adds, “The OneUps are a crowd pleaser and we know that game consumer audiences throughout the northeast are going to be amazed by their talent and on-stage charisma. This band takes video game music to a whole new level that game fans will never forget after seeing the band perform live at GameX.”

MAGFest, also known as the Music and Gaming Festival, will provide a groundbreaking video game music experience at GameX, featuring other live cover bands along with The OneUps, chiptune artists, and an open jam area. Now in its eighth year, MAGFest, home to the east coast's best video game music concerts, is lending its experience and proven track record in video game music to GameX.

About MAGFest

www.magfest.org/

MAGFest (the Music And Gaming Festival) is an annual event dedicated to the celebration of video games and video game music. Each year features 24 hour console and PC game rooms, over ten live video game cover bands, and guest speakers from the video game industry. It also features a “Jamspace” available to all attendees for impromptu music performances. MAGFest 7 took place in January 2009, with over 1300 attendees, and MAGFest 8 is scheduled for early January 2010.

About GameX

www.gamexpo.us/

GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media Philadelphia with media and marketing, as well as participation from NBC Universal brand partners.

About NBC Local Media Philadelphia

www.nbcphiladelphia.com/

NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.

For more details regarding the GameX, contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or morgan@themeparkstudios.com.

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