GameX

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Philadelphia, PA---August 11, 2009--- GameX (Games & Media Expo), October 23-25, 2009 in Philadelphia, today announced SEGA® as one of their major game publisher participants. SEGA will feature their new title, BAYONETTA™, recently debuted to rave reviews at the Electronic Entertainment Expo (E3).

Touted as one of the top new future releases shown at E3, BAYONETTA is a stylish and cinematic extreme action game for the Xbox 360® video game and entertainment system and the PLAYSTATION®3 computer entertainment system, directed by Hideki Kamiya and produced by Yusuke Hashimoto of PlatinumGames. BAYONETTA is developed by PlatinumGames Inc., the same independent development studio that created the critically acclaimed black and white action brawler, MadWorld™.

BAYONETTA pushes the limits of the action genre, bringing to life its fast-paced, dynamic climax combat. The main character, Bayonetta, is a witch who has been slumbering for hundreds of years. She has magical hair that she uses to summon colossal monsters, guns attached to her hands and feet to defeat her foes and can shapeshift into creatures such as a panther. Game consumers will have the chance to play the action game at GameX before the game’s release.

“BAYONETTA has a premise, characters and action sequences entirely different from other third-person action games,” says Sean Ratcliffe, VP of Marketing, SEGA of America. “Fluid controls allows for the seamless execution of stylish, yet deadly moves resulting in a truly satisfying experience. Players at GameX will no doubt be impressed by Bayonetta’s speed, combo attacks and ultra-stylized look.”

Presented by NBC Local Media in Philadelphia, GameX is a high-visibility entertainment, tech and media show with games as its main attraction. Designed to appeal to local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts, GameX features games-focused exhibits and demos, as well as pop culture elements such as advance film and TV screenings and trailers, celebrity guest appearances, high stakes game tournaments, robotics demonstrations, animation festival and competitive art exhibit, video art installations and much more.

Jennifer Halpin, executive vice president of show production for GameX, adds, “GameX is thrilled to welcome SEGA to GameX, especially when they are promoting such a strong, critically-acclaimed game title like BAYONETTA. It’s clear that the game has intense action and graphics, and that GameX show attendees are going to enjoy playing the game for the first time.”

About SEGA

www.sega.com/

SEGA® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.

About GameX

www.gamexpo.us/

GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners.

About NBC Local Media

www.nbcphiladelphia.com/

NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.

For more details regarding the GameX, contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or morgan@themeparkstudios.com.