GameX

* * * * FOR IMMEDIATE RELEASE * * * *

Philadelphia, PA---Thursday, October 15, 2009--- GameX (Games & Media Expo), October 23-25, 2009 in Oaks, PA, today announced their complete line-up of music acts for the MAGFest music festival at GameX. The OneUps are the featured live video game music band scheduled to perform during the 3-day game consumer show, along with The Megas, Armcannon, Rare Candy, Fenix Down, JJ Demon and Fosterchild.

MAGFest, also known as the Music and Gaming Festival, will provide a groundbreaking video game music experience at GameX, featuring live video game cover bands The OneUps, The Megas, Armcannon and Rare Candy along with chiptune artists, an open jam area, and original music acts Fenix Down, JJ Demon and Fosterchild. Now in its eighth year, MAGFest, home to the east coast's best video game music concerts, is lending its experience and proven track record in video game music to GameX.

The OneUps will play on the GameX main stage, co-hosted by MAGFest and CD Baby, on Friday and Saturday evening at 6:30 pm, with Rare Candy opening on Friday at 5:30 pm and The Megas opening on Saturday at 5:30 pm. Arm Cannon will play an extended set at 4:30 pm on Sunday, October 25.

Original music acts at GameX feature popular bands Fenix Down, JJ Demon and Fosterchild. Fenix Down, hailing from New York, abashedly embrace their inner gamer, a fact that has won them the respect of geeks the world over, and will help them make new fans on Friday, October 23 at 7:30 pm. Fenix Down played a key role in marketing GameX, as one of their tracks, “Fallen,” is the audio for the GameX TV ad campaign.

JJ Demon brings his special brand of lyrical hip hop to GameX on Saturday, October 24 at 7:30 pm. He recently inked a record deal with Revel Music Group, and has started work on his album with 9-time Grammy-winning producer Joe "The Butcher" Nicolo, founder of the legendary Ruffhouse Records (The Fugees, Cypress Hill, Lauryn Hill, Wyclef Jean, Kris Kross, Nas, Bloodhound Gang).

National act with local roots Fosterchild rock GameX on Sunday, October 25 at 6 pm. Their influences range from AC/DC and The Cult to Elvis Presley and The Byrds, earning them a reputation as a crowd-pleaser. Launched by former Fuel drummer Kevin Miller and former Octane guitarist Brian Quinn, the band is rounded out by Danny Beissel on vocals and Erik Leonhardt on bass.

Vince Kershner, director of music production for GameX, adds, “For a first-time consumer show, we are incredibly fortunate to have such an exceptional line-up of music talent at GameX. We expect these performances to set a trend for our 2010 show and beyond, enabling GameX the opportunity to help break new talent and more established talents to enthusiastic audiences. We are committed to presenting world-class music entertainment for our show guests.”

GameX attendees and music fans can learn more about the music line-up at www.gamexpo.us/expo/bands. Single day passes are available online for $12 (youth) and $15 (adult), or $18 (youth) and $21 (adult) at the door. Passes include attendance to all music shows on that date.

About MAGFest

www.magfest.org/

MAGFest (the Music And Gaming Festival) is an annual event dedicated to the celebration of video games and video game music. Each year features 24 hour console and PC game rooms, over ten live video game cover bands, and guest speakers from the video game industry. It also features a “Jamspace” available to all attendees for impromptu music performances. MAGFest 7 took place in January 2009, with over 1300 attendees, and MAGFest 8 is scheduled for early January 2010.

About GameX

www.gamexpo.us/

GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners. GameX sponsors and partners include QVC, A-List Promotions, Arnold’s Family Fun Center, CD Baby, Creative Talent Network, Dave & Buster’s, Disc Makers, Entertainment Consumer Association, GameDev.net, Half Off Depot, Hoopla Marketing & Public Relations, Innovation Philadelphia, MAGFest, PR Newswire, PWNED.com, Steam Gear Lab, Weston Mason and 93.3 WMMR, with significant game media support from The Escapist.

About NBC Local Media Philadelphia

www.nbcphiladelphia.com/

NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.

NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.

For more details regarding the GameX, contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or morgan@themeparkstudios.com.

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