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GAMEVIL USA Delivering Advanced Mobile Gaming to U.S. Market

Leading Korean Publisher Establishes New Subsidiary in Los Angeles

Los Angeles, California--July 26th, 2006--GAMEVIL USA, an American mobile games publisher based in Los Angeles, announced today that it will soon bring its innovative entertainment products to major cellular carriers throughout the United States.

Although new to the U.S. market, GAMEVIL USA has deep roots in the mobile entertainment business. The publisher will enjoy the same technological and design expertise that has propelled its Seoul-based parent company, GAMEVIL, to the top of Korea's highly competitive mobile games market.

GAMEVIL was founded in 2000, and has since grown into Korea's largest and most successful publisher of mobile games. GAMEVIL's development capabilities are already well known in the U.S., where it has created a number of hit games for notable publishers. These include CBS Sportsline Baseball 2005, published by Hands-On Mobile, and multiple award-winner Skipping Stone, published by I-play.

GAMEVIL USA plans to entertain American mobile gamers with the same innovative games that have captivated GAMEVIL's Korean fan base. The company's portfolio emphasizes easily accessible casual and networked games, all of which are based on bleeding-edge technologies. One such technology is GAMEVIL LIVE, a scalable, user-friendly network gaming service that will bridge new gamers to existing carrier communities.

Along with great games and novel technologies, GAMEVIL USA will also bring GAMEVIL's winning business strategy to the United States. GAMEVIL is a marketing leader in Korea, where it has pioneered direct-to-consumer and community-based promotions. The U.S. mobile gaming market's rapid maturation has created an opportunity for GAMEVIL USA to introduce these proven marketing tactics, which will create new business for its partners and aid the ecosystem as a whole.

"In a market where brand has been king, we are upon a natural inflection point where quality is now what drives new and returning mobile gamers," said Allen Lee, Vice President of Business Development at GAMEVIL USA. "We could not be more excited and passionate about publishing in the U.S."

About GAMEVIL USA, Inc.

GAMEVIL is a premier global mobile games publisher headquartered in Los Angeles, USA and Seoul, Korea. Since its founding in 2000, GAMEVIL has earned a reputation as one of the best companies in the mobile games sector by crafting 10 award winners in a diverse portfolio of over 60 games. GAMEVIL is well known for revolutionizing the sector with its original and innovative mobile games, backed by unparalleled expertise in advanced mobile and network technology. As a world class leader in mobile game publishing, GAMEVIL continues to lead the sector with a commitment to establish mobile as the definitive mass market entertainment platform for the world.

www.gamevil.com

Allen G. Lee

GAMEVIL USA, Inc.

+1-310-426-2624

aglee@gamevil.com

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