GameShadow launches new, enhanced update management tool

GameShadow has announced the launch of version 2.0 of its PC software management tool, which enables gamers to automatically detect and download patches, updates and additional content online.

After looking at the needs of its existing service subscribers, GameShadow has implemented a number of additional functions and a new user interface designed to make the process of keeping PC games and graphics cards up to date as simple and straightforward as possible.

One of the key features of the latest GameShadow tool is an intelligent alert service, which will automatically detect forthcoming updates, patches and content, emailing gamers with details of available resources and how to obtain them.

The new user interface enables gamers to view the status of all their games at a glance, detailing critical updates and additional content which is currently or soon to be available for download. Paying subscribers will also benefit from the addition of Extended Play, which allows free, long-term support and game updates from selected publishers including Ubisoft and Eidos.

GameShadow CEO Tony Treadwell commented: "When we originally launched GameShadow, we pretty much focussed purely on delivering patches, updates and demos. As the industry has developed, and gamers' demands for content have matured, we found that our users not only wanted to receive patches and updates, but they also wanted fast, easy access to other cool content or products that are relevant to a particular game in their collection or their preferred genre."

To cater for this growing demand, GameShadow 2.0 includes a new product service, which will provide direct links for the purchase of branded merchandise without the need to trawl the web. Anyone looking for a Doom T-shirt, Myst mug or any of the myriad games related merchandise can now find it all with one simple click.

"With GameShadow 2.0 gamers don't have to trawl the Web to find the merchandise or a specific expansion pack — the service will take you directly to where you can buy it. Our aim is to add value to the service for users and efficiently deliver relevant game related content and products they might not get elsewhere," said Treadwell.

"In turn, it means we can provide publishers, developers and retailers with another channel through which to drive sales of games and associated branded products, as well as provide a marketing mechanism through which they can ensure their audience is aware of upcoming releases and new products in the pipeline."

GameShadow recently announced a partnership with graphics card manufacturer ATI, bundling a free version of its software update tool with ATI's official Catalyst driver CDs. The tool can also be utilised by selected advertisers, to deliver targeted advertising to the PC gaming community.