Games Press launches Myriad Interactive Press Centre
Media resource provides news and assets for the Mercury Games and Turtle Games ranges
London, February 7th, 2007: Games Press Ltd. and Myriad Interactive Ltd. today launched the Myriad Interactive Press Centre, a set of three trade websites offering news, product information and assets for interactive entertainment IP specialist Myriad Interactive and its associated companies Mercury Games and Turtle Games.
Available to journalists, retailers and distributors 24 hours a day, the three sites contain a wealth of material to support the Mercury Games range of IP- and brand-driven video games and the Turtle Games line-up of kids' entertainment products. They also keep registered users up to date with the latest additions via an integrated email system.
"We're big fans of the Games Press way of doing things," said Leo Zullo, Founding Partner, Myriad Interactive Ltd. "They know the world of games PR inside out, and have delivered exactly the sites we needed bang on time. We've got a whole series of blockbuster announcements to make over the next few months and the Myriad Interactive Press Centre will put all our news, product information and supporting assets right at the media's fingertips."
The Myriad Interactive, Mercury Games and Turtle Games Press Centres are accessible to members of the games industry at the following locations:
Myriad Interactive Press Centre: http://www.press.myriad-interactive.com Mercury Games Press Centre: http://www.press.mercurygames.com Turtle Games Press Centre: http://www.press.turtle-games.com About Myriad Interactive Ltd.Myriad Interactive is an asset management and investment company dedicated to the interactive entertainment industry. Its objective is to develop a group of companies that will deliver a wide range of high quality services and products. The Company is focusing its strengths around investments in brands and companies, strategic alliances and joint ventures, and already has a number of fully operational brands under its wing, including Mercury Games and Turtle Games.
Myriad Interactive will hold all licenses and brands, and use its subsidiaries and partners to develop and publish titles.
Myriad Interactive is a privately owned company.
About Mercury Games Ltd.
Mercury Games was formed in 2006 and is an IP and Brand driven video game publisher whose strengths lie in the speed it can identify an opportunity, act and bring to market a successfully targeted and profitable product. The Company is focused on publishing products for an older target audience, and for the latest formats.
Mercury Games Ltd. is a wholly owned subsidiary of Myriad Interactive Ltd.
About Turtle Games Ltd.
Turtle Games Ltd. is a newly founded video games brand that is 100% focused on delivering great exciting entertainment to the 5-12 year old kids market. The remit is simple: to bring popular brands to market! With an emphasis on license selection and product development, Turtle Games' productions offer great value for money and excellent fun for its target audience.
Turtle Games is a wholly owned subsidiary of Myriad Interactive Ltd.
Contact:
Leo Zullo
Myriad Interactive
020 7107 2250
leo.zullo@myriad-interactive.com
About Games Press Ltd.
Founded in 2000 by veteran games journalists Steve Owen and Jonathan Davies, Games Press Ltd. runs gamespress.com, the games industry's leading online source of product information and assets, accessed daily by over 12,000 games journalists, retailers and distributors from 70 countries. Games Press is also the leading supplier of online PR systems to games publishers and PR agencies, with clients including Electronic Arts, Microsoft, Sony Online Entertainment, Barrington Harvey, Bastion, Lunch PR and Voltage PR.
Contact:
Steve Owen or Jonathan Davies
Games Press Ltd.
+44 (0)20 8384 2507
steve.owen@gamespress.com / jonathan.davies@gamespress.com