GAMER.TV UNLOCKS VIDEO VAULT

To the fanfare of gamers worldwide, Gamer.tv today opened Game Video Vault, a unique online library of videos featuring news, previews, reviews and interviews revolving around the effervescent world of computer and videogames.

With more than 50 hours of entertaining and informative video and 1000 searchable clips already live and online, two brand new clips - produced to the highest television broadcast quality - are added each day.

Why look at plain, old, static screen shots, when games players can go behind the scenes of the best games available and see and hear them in action?

With Game Video Vault showing off computer and videogames at their very best, the advertising and sponsorship potential is truly impressive. Both the video player and site as a whole can be re-skinned with any livery, offering some exciting marketing opportunities for games developers, publishers and retailers.

"Game Video Vault does one thing and does it well - it provides videos about games and the high production values and credible editorial content will appeal to devoted gaming aficionados as well as complete newbies," commented Chris Noone, Managing Director, Gamer.tv.

"This site is totally unique, free for all users and only includes videos produced by professional games journalists and television producers. There are none of the 'wobble cam' videos produced by kids in their bedrooms here, like you find on most other sites. Game Video Vault allows games publishers to approach their games buying market from a totally fresh angle. We're confident the site is going to prove very popular with the trade, as well as the consumer, and we can even offer the Game Video Vault videos to our business partners through a variety of other means, including broadband web sites and 3G."

Keeping in tune with the wider gaming media, Game Video Vault can also offer its video stock free for magazine covermount disks, providing the Game Video Vault logo and URL are featured at the end of the clip. Furthermore, Game Video Vault has an RSS feed available to enable any website with the standard RSS news readers to get up-to-date information on what videos have been added and link to them as appropriate.

Highlights on Game Video Vault so far include a 'behind the scenes' look at Second Sight from Codemasters and exclusive footage of Michael Madsen at Atari's Driver 3 party.

Game Video Vault is the biggest and best resource of games videos available on the Internet and is available now at www.gamevideovault.com.