GameCity 3

15th September 2008.  Nottingham, UK. We are delighted to be able to announce that the brilliant MEDIA MOLECULE, acclaimed developer of Playstation 3 title, LittleBigPlanet will be delivering the Vision Statement supported by BAFTA at this year's GameCity festival.

Established in 2006 at the inaugural GameCity festival, the Vision Statement event is a platform for uniquely personal, creative perspectives from within the videogame industry. In 2006, Lorne Lanning gave an incisive and enormously well-received speech, detailing his perspective on the potential of videogames before announcing his new Hollywood movie 'Citizen Siege'. This was followed in 2007, when Keita Takahashi shared his unique creative vision for Noby Noby Boy with the world.

"We're deeply excited that Media Molecule have agreed to deliver this years headline. The Vision statement was conceived as an event that delivers a unique insight from the most innovative voices in the industry, so having the creators of LittleBigPlanet here reinforces that reputation hugely", commented GameCity director Iain Simons.

In the wake of the global release of LittleBigPlanet, Media Molecule will be reflecting on what it feels like to have created and shipped one of the most anticipated titles of this generation to the audience within the Gatecrasher venue. This is a truly rare opportunity for the public to meet with the developer just weeks after having shipped this

most important title.

"The first GameCity festival was actually Media Molecule's very first public appearance, so we're thrilled to be able to return now having shipped LittleBigPlanet", said Alex Evens of Media Molecule. "For us, GameCity is a rare opportunity to really interact and meet with the people who play - and in LBP's case, help to create our games."

Tim Hunter, Acting Head of Learning and Events at BAFTA commented, "BAFTA delivers a UK-wide programme of events where the public can hear from the inspiring innovators behind their favourite games, TV shows and films. We're therefore delighted to be working with Gamecity for the third year on this fantastic event which gives the players the chance to peek inside the brains of these exciting games developers."

Supported by BAFTA, the Vision Statement will be delivered at 2pm on Saturday November 1st at GameCity 3.   Book NOW at www.gamecity.org

Media enquiries: Alison Beasley, Lincoln Beasley PR. M:+44 (0) 7966 449130

                   T:  +44 (0) 1608 645756  E:  Alison@lincolnbeasley.co.uk

About Media Molecule:

Media Molecule is based in Guildford, Great Britain and was founded in January 2006.  The company's founders have worked at some of Britain's most innovative and respected developers Bullfrog, Lionhead and Criterion Games. The company is finishing work on its first game Little Big Planet  which is due to be published by  Sony Europe  on PS3 this Autumn.

About Sony Computer Entertainment Europe:

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 14.4 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 131.3 million systems worldwide.  Since its launch at the end of 2004, over 41.3 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 10 million people have registered to the PLAYSTATION Network, the free-to-access interactive environment, and 200 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PLAYSTATION, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About GameCity

GameCity is the UK's best-loved gaming event, attracting international speakers like Alexei Pajitnov, creator of Tetris and Keita Takahashi, the man behind the Katamari Damacy phenomenon, as well as exclusive game premieres, debates in Indian restaurants and amazing music events. A three-day festival which takes gaming out into the streets, shops and cinemas of Nottingham, it's a celebration and an exploration of gaming's potential. Based this year in the opulent and flexible space of the Gatecrasher super-club, it's a unique event which reflects the diversity and vitality of the world's most exciting creative industry.

GameCity runs from 30th October to 1st November in Nottingham.

Check out www.gamecity.org for news, or follow us on Twitter, Facebook or Flickr.

About BAFTA:

The British Academy of Film and Television Arts supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public. With an expert industry membership of nearly 6500 individuals, globally, we focus attention on the highest achievements of films, video games and television programmes shown in the UK each year in order to motivate and inspire those who make them, and to educate and develop the taste of those who watch and engage with them. We work closely with a number of partners to bring our in depth knowledge of the Film, TV and Video Games industries to a wide range of audiences including professionals, students, schools and career starters (see www.bafta.org/whats-on/ for details of our events).