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Game Technology Association Announced And Annual Meeting Scheduled for June 7, 2005 In San Francisco

AUSTIN, Texas - April 18, 2005 - The Game Initiative announced the Game Technology Association (GTA), a peer networking group specifically serving companies creating software and hardware technologies enabling and advancing computer video game development. Also announced today, the annual Game Technology Association meeting will take place June 7, 2005 in San Francisco, California. The meeting is open to all qualified participant companies, with no membership being required.

The Game Technology Association serves the needs of companies involved in producing software and hardware technologies for the creation of interactive entertainment for video game consoles, handheld and mobile devices, personal computers, consumer electronics and the Internet. Qualified participants include game development application and tools providers, middleware and development software companies, game console and platform companies, art, animation and audio tools companies, video, audio and graphic chip and card companies and peripherals companies.

"The game industry is maturing at a rapid pace. New platforms are emerging from established industry players as well as new companies to the industry," said Christopher V. Sherman, Game Initiative and Game Technology Association executive director. "Traditionally the game industry has been limited to the personal computer and to game consoles which connect to TV sets. Mobile games and Internet games are growing at an astounding pace. New software tools, technologies and peripherals continue to push the envelope for creativity and game play, in some cases blurring the lines between games and other forms of entertainment. Production values continue to increase and new game formats are being created."

Game Technology Meeting June 7 in San Francisco

The annual Game Technology Meeting will take place June 7 in San Francisco. Game Technology Meetings offer a casual, peer-to-peer forum where hardware and software companies creating game-enabling technologies can come together meet and discuss industry issues and opportunities. Indeed this is a unique forum unto the industry in that game developers and publishers will not be in attendance. GTA meetings allow technology leaders to meet, exchange ideas and conduct business in a relaxed atmosphere. The meeting agenda is expected to be informal with opportunities to engage in discussion, both in group and individual settings.

To cost to attend the June 7, 2005 GTA meeting is $99 per attendee with online registration prior to May 22, 2005. Attendees are expected to be CEOs, strategic alliance execs, senior marketing execs, business development execs and developer relations and publisher relations professionals. Qualified participants are welcome to register online to attend the meeting or obtain more information at http://www.GameTechnologyAssociation.com .

About the Game Technology Association

The Game Technology Association serves the needs of companies involved in producing software and hardware technologies for the creation of interactive entertainment for video game consoles, handheld and mobile devices, personal computers, consumer electronics and the Internet. Qualified participants include game development application and tools providers, middleware and development software companies, game console and platform companies, art, animation and audio tools companies, video, audio and graphic chip and card companies and peripherals companies. The Game Technology Association is managed by The Game Initiative. The Game Technology Association web site is http://www.GameTechnologyAssociation.com

About The Game Initiative

The Game Initiative is a leading producer of conferences and events for professionals in the computer and video game industry. The Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Women's Game Conference, The Advertising In Games Forum, The Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at http://www.GameConferences.com

For more information:

Steve Farrer

512-415-8300

Steve@GameTechnologyAssociation.com

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