Game, set, and match for Gameloft and Lleyton Hewitt

News by GamesIndustry.biz Contributor

Published on Oct. 23, 2006

New York-Gameloft®, one of the leading publishers and developers of video games for mobile phones, has acquired the rights to feature the famous player, Lleyton Hewitt, as the cover athlete and as a character for its first tennis game, Tennis Open 2007 feat. Lleyton Hewitt.

Backed by its success with flagship games in sports-football, golf, and baseball- Gameloft is now taking on tennis, an increasingly popular individual sport, by setting the bar very high. Tennis Open 2007 feat. Lleyton Hewitt is making its mark as today's most realistic and fun tennis simulation on mobile.

One of the top tennis players in the world and ranked #1 in the world for nearly a year and a half, 25-year-old Lleyton Hewitt is a powerful, spectacular attacker who has demonstrated his strong temperament and aggressiveness. This charismatic Australian player, who went pro in 2001 at 17, is quickly became the youngest world champ in the history of ATP rankings at the age of 20.

Since then, he has claimed two Grand Slam tournament victories (US Open 2001 and Wimbledon 2002), two Davis Cups with the Australian national team, two victories during the Master Series, and no fewer than 25 titles on the ATP circuit.

With its realistic presentation and exceptionally easy pick-up-and-play controls, Tennis Open 2007 feat. Lleyton Hewitt is ideally designed for short, intensive sessions on the go.

This game allows tennis fans all around the world to discover the life of a professional tennis player. Through training and tournaments in cities around the world, on clay, grass, and hard courts, the player makes progress and rises up the ranks with the hope of becoming the world's #1 player.

The game is available through 160 telecom operators, 150 partners, in 70 countries, and on www.gameloft.com. It has been adapted to 600 different cell phone models.

About Gameloft - Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Viacom, Sony Pictures, FifPro, Paris Hilton ent., Lamborghini, Derek Jeter, Vijay Singh, Andrei Schevchenko or Djibril Cissé, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network in over 70 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Buenos Aires, Mexico, Paris, London, Düsseldorf, Milan, Barcelona, New Delhi, Seoul, Hong Kong, Beijing and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit www.gameloft.com.

Read this next