Game Republic launches unique new prototype production model

Yorkshire-based game developer alliance Game Republic has announced details of a new scheme aimed at reducing the risks involved in developing game prototypes, with the key platform holders agreeing to approve early-stage concepts for the first time.

Called the Game Republic Integrated Prototype Production programme (GRIPP), the scheme will enable developers to receive concept approval and guidance from key format holders Microsoft, Sony and Nokia before undertaking the expense of embarking on a full development cycle.

As well as reducing the risk involved in developing a concept for both developers and publishers, the scheme also allows for approved concepts to be funded through a partnership between Game Republic, Screen Republic and game publishers which supports development to the prototype stage.

Key publishers including Take Two Interactive, Konami, SCi Games, HIP Interactive and Zoo Digital have signed up to the scheme as partners, with several further expected to follow in the coming months.

"Video game production needs the same level of support that is available for film and television production if it is to thrive, grow and fulfil its true potential," according to Game Republic general manager Michael Crampton. "The Game Republic Integrated Prototype Production is a significant step forward in the development and production of interactive entertainment, and can revolutionise the way developers, publishers and format holders conduct business."

Both Microsoft and Sony have expressed their enthusiasm for the programme, with Microsoft's Adrian Curry describing it as "something the industry has needed for years," while SCEE's Andrew Parsons lauded the scheme as an opportunity "to actively encourage the spirit of innovation and imagination within the development community."

Game Republic, which is a trade body focused on promoting the game development industry in the Yorkshire and Humber region in northern England, receives funding from the Yorkshire Forward development agency, and is part financed by the European Union.