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Game Guru Set to drag Video Games Television into the 21st century

September 17th 2004, London, United Kingdom:

Video Games television is set to evolve into an immersive, interactive experience this coming Monday, 20th September. From 6pm GMT(on Game Network, Sky Digital channel 172) Game Guru re-launches with an impressive new look. With more interactivity and a bucket load of style, the sharp new look, custom designed and created at Sky Telemedia, will impress and endear itself to hardcore and casual gamers across the United Kingdom.

Including a host of new features, more functionality and more content than ever before, Game Guru is uniquely positioned to deliver quality content, an unrivalled service and a show that gamers want.

"Sky Telemedia offer an unrivalled video games television experience" said Steve Keen, Producer at Sky Telemedia. "With constantly improving technology we're able to offer gamers the UK's only interactive TV gaming service. Viewers can quickly and easily get expert help with their games and gain access to thousands of cheats, tricks and tips through our Game Gurus. The show also showcases the hottest new games and runs amazing competitions. There's something for everyone".

Lead Guru, Gareth Williams, added; "Game Guru has come a long way since its inception, but we felt we could offer so much more. Game Guru is the only live Games show on any medium and delivers a unique and proven format. Over the next few months, working with our industry partners, you'll see the show evolve with even more features. Game Guru is positioned firmly at the forefront of Video Games Television."

Game Guru is on Game Network, Channel 172 6pm-8pm, daily.

Key Features:

Unrivalled Cheats service.

Video Game trailers and In-game footage.

MMS Picture Messaging (Be on TV and send the Gurus pictures of your highest game scores, friends birthdays or anything you want).

Live Chat.

Daily, weekly and monthly competitions.

News, previews and reviews in an understandable format.

-Note to editors-

About Sky Telemedia

Skytelemedia is a rapidly growing company, which manages complex communications technologies to deliver and bill for digital entertainment, information and services, to consumers across the globe.

The company has developed a successful enterprise-driven business model based upon market demand, contracted customers and recurring revenue. In the course of which it has secured strategic relationships with major telecommunications and media companies to enable rapid market penetration of new media formats, products and services into the international consumer market.

Headquartered in Hong Kong, Skytelemedia is led by highly experienced management who have a successful track record of building profitable multi-million dollar businesses providing value-added billing and distribution services in the international telecom sector.

The company operates across multiple platforms, principally fixed-line and wireless telephones, the Internet, and is particularly focused on interactive television. The key component of Sky Telemedia's solutions for the distribution of digital content is its ability to exploit a network of revenue-sharing agreements with telecommunications carriers across five continents. These have enabled the company to secure a global role in the licensing, aggregation, marketing, billing and distribution of digital content.

About Game Guru

Game Guru is a long running successful video games show on Game Network, Sky Digital Channel 172. Featuring over 20 hours of live airtime every week, the show is dedicated to helping gamers get past that last hurdle or take them to the next level in gaming. Running weekdays and weekends, the show is produced in-house at Sky Telemedia's London Studios.

Any enquiries should be handled through the contact below.

Contact Details:

Gareth Williams

Producer

Gareth@skytelemedia.co.uk

+44 (0)7952 418116

-ENDS-

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