Game Connection announces Level Up

Game Connection has announced a new program to help developers and service providers get to the next level in the game business.

The program, entitled Level Up, will provide five selected companies with free access (valued at 3,000 Euro) to the Game Connection Europe, where they will have the opportunity to present their game or service to buyers.

Some of the participating companies include Activision, Capcom, Foundation 9, Lucas Arts, Microsoft, Namco, Nintendo, Rebellion, Sega, THQ, Ubisoft, and Vivendi Games.

To be eligible for the Level Up program, participants must be an independent company, less than two years old, which has never previously attended Game Connection.

The Game Connection Advisory Board, composed of experienced professionals from the videogame industry, will select the five companies based on one main criterion: innovation. Participants will be asked to explain what makes their game or service original and innovative and how it can help the entire industry evolve.

Participants can fill the application online on the Game Connection website. The deadline to enter is October 1st.

The 2007 Game Connection will take place in Lyon from December 4-6.