Game::Business::Law 2010

RALEIGH, N.C. – January 14, 2010 - XLOC, the leading provider of global localization solutions for video games, is excited to announce that President and Co-Founder Stephanie O’Malley Deming will speak at the 2010 Game::Business::Law summit being held in Dallas, Jan. 27-28. Deming will discuss how to navigate a collaborative process between business development and financial affairs, and how a standardized process for simultaneous worldwide release can maximize exposure and revenues for publishers and developers. Co-panelists in the video game financing session include: Moderator Roxanne Christ of Latham & Watkins, LLP, Keith Boesky, principal of Boesky & Company, and Alex Marquez of Intel Capital.

“I am very excited to be included in this year’s conference with such distinguished participants,” said Deming. “It’s great to share information with experts in the financial and law practice areas, and I’m always delighted to contribute the knowledge that I have gained in my 15 years of experience in the publishing and localization processes for video games.”

Stephanie is a software development producer, consultant and operations executive with experience in worldwide, award-winning educational and entertainment products for companies including Activision, Electronic Arts, LucasArts, Capcom and 2K Games. She specializes in localization and has successfully sim-shipped hundreds of language versions of high profile titles including the Guitar Hero™ series, NBA2K™series, the Call of Duty® series, and the Tony Hawk™ series among many others. Stephanie founded XLOC ( www.xloc.com), and works as a production consultant for interactive game companies.

Game::Business::Law is hosted by SMU Dedman School of Law, The Guildhall at SMU and The Center for American and International Law. The summit brings together top game industry leaders, developers, publishers, attorneys and members of the venture capital and financial industry from around the world to discuss current business trends and legal issues in the games industry

The XLOC system was created based on industry experience, with the goal of continually enhancing its features to meet constantly evolving market needs, and offering utmost flexibility. XLOC offers a completely customizable management solution for integrating localization into game development to enable simultaneous global shipment. As developers provide their latest assets, XLOC dynamically synchronizes with these localized game resources, proactively generating current, changing asset lists and separating the translation effort from game asset format specifics. This process allows for asset updates to be seen in real time by developers, translators and publishers, and expedites time to market.

About XLOC

XLOC is the leading provider of global localization solutions for the international computer and video game industry with more than 30 years of production, programming and development experience. XLOC offers an organizational management system that streamlines localization processes and simplifies the integration of localization into the development cycle. This process saves game developers and publishers significant time and money, and allows them to ship their international SKUs simultaneously across multiple game platforms and languages to realize the full potential of the global marketplace. The XLOC tool suite is compatible with all major 3D engine technologies and can be leveraged as a stand-alone product or be combined with XLOC’s consulting and support services. Titles built using XLOC include Call of Duty®: World at War; Guitar Hero: World Tour™ and NBA 2K9. To learn more, please visit www.xloc.com.

Contact for XLOC

Katherine Webb

ClearImage (for XLOC)

katherine.webb@clearimagepr.com

(919) 863-2393 ext. 223

Contact for Game::Business::Law

Ron Jenkins

Deputy Director, The Guildhall at SMU

jenkinsr@smu.edu

(972) 473-3546