G.I. Joe: The Rise of Cobra

Xbox 360 and PlayStation3 fans will have to declare more than just their console allegiance today as EA and the G.I. JOE The Rise of Cobra video game gives them yet another reason to pick sides: premium G.I. JOE and COBRA themes are now available for download on Xbox LIVE and the PlayStation Network! Inspired by 45 years of G.I. JOE history, the premium Xbox LIVE themes feature memorable G.I. JOE and COBRA vehicles from past and present, while the premium PlayStation Network turns PS3 home screens into a virtual battleground with the G.I. JOE Accelerator Suit (G.I. JOE theme) and the COBRA Serpent Battle Armor (COBRA theme). Also available for download on Xbox LIVE will be G.I. JOE and COBRA picture packs featuring members of the famous G.I. JOE and COBRA teams, along with G.I. JOE and COBRA logos. While your console loyalty may have already been pledged, the question remains…G.I. JOE or COBRA: which side are you on?

The G.I. JOE Premium Xbox Theme, COBRA Premium Xbox Theme, G.I. JOE Picture Pack, and COBRA Picture pack are now available for download for 80MSP each on Xbox LIVE. The Premium G.I. JOE PlayStation Theme and Premium COBRA PlayStation Theme are now available for download for $0.99 on the PlayStation Network.

G.I. JOE The Rise of Cobra hits stores on August 4th, and will be available for the Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo DS, PlayStation Portable (PSP) as well as mobile phones.

To download these new assets, click here: http://info.ea.com/product.asp?s=2523

Alexis Mervin McDowel

Sr. PR Manager, EA Hasbro

amervin@ea.com

www.GIJOE.EA.com