Free Running On "Worlds Biggest TV"
20th April 2007
For immediate release.
To coincide with the European release of Free Running on PS2 and PSP, Rebellion and Reef Entertainment together with the Chief Marketing Office (CMO) in Rotterdam, Netherlands, have conducted the world's biggest videogame projection on the Nedlloyd building in the City.
As part of Rotterdam's 'City of Architecture 2007' event, the 'Free Running Gameplay' was the first prize for the lucky winner of regional heats leading up to the premiere on Saturday 14th April.
The Free Running videogame, launched across Europe on Friday 20th April, is based upon the extreme sport of Parkour, which featured in the recent James Bond movie 'Casino Royale'.
Jason Kingsley, CEO of Rebellion said, 'Associating Free Running with the Rotterdam 'City of Architecture 2007' event made perfect sense. The CMO are communicating Rotterdam as a youth orientated city and playing an urban-sport focused videogame on one of the City's key buildings actively engages with and encourages the young people of Rotterdam to get involved with new and exciting projects. It was an opportunity not to be missed.'
Peter Rezon, CEO of Reef Entertainment said, 'When we began to work with the CMO, the idea of the projection - on what turned out to be arguably the world's biggest TV - worked well because of its unique environment. We're really pleased with the results.'
The Nedlloyd building is one of the largest in Rotterdam, standing at over 20 floors, overlooking the main waterway and is at the centre of Rotterdam. The Free Running projection could be seen from over 5 miles away.
It is estimated that over 130,000 people saw the event across Rotterdam during the 2 hour event and was hailed by Rotterdam's CMO as 'a great success'.
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Editors notes
Rebellion®
Winning 'Developer of the Year' and 'Most Improved Developer of the Year' at the TIGA Awards and Develop Industry Excellence Awards respectively, has made 2006 one of the most successful years in Rebellions® history.
The UK-based computer games super-developer was established in 1992 by brothers Jason and Chris Kingsley.
Their first major success was Aliens Vs. PredatorTM on PC in 1999, creating game innovations years ahead of their time.
As their name suggests, their approach to game production is focused primarily on cross-platform innovation and product quality. Their purchase of the UK sci-fi comic 2000 AD in 2000 and subsequent motion picture productions has provided valuable in-sight and experience in creating its unique product portfolio.
In 2005, Sniper Elite was released with Namco and MC2, securing critical acclaim, global sales success and winning the TIGA Award for 'Best PC/Console Game 2005'. Lauded as 'The Gran Turismo of war games' by the gaming press, it has built upon the collection of Rebellion® owned IPs, which includes World War Zero® and the 2000 AD character Rogue Trooper®.
In 2006, Rebellion® productions included Miami Vice: The Game with Vivendi Games on PSP, James Bond: From Russia with Love with EA on PSP and Rogue Trooper® with Eidos on PlayStation®2, Xbox® and PC DVD.
In the summer of 2006, Rebellion® purchased the Core Design studios, responsible for the Lara Croft - Tomb Raider series and Strangelite studios in Liverpool. These acquisitions established the company as one of the biggest and most innovative studios within the European development community.
From July to December 2006, Rebellion® won 'Most Improved Developer' at the Develop Industry Excellence Awards, was nominated for two BAFTA awards for Best Character and Best Screenplay for Rogue Trooper® and won the TIGA Awards for 'Best Developer' and 'Best Hand-held and console game' for Miami Vice: The Game.
2007 is Rebellions® 15th anniversary and has seen the company acquire the Awesome Studio from Ignition in March increasing its staff to 280 personnel. In the summer of 2007, Rebellion will move its operation to new premises in Oxford, UK and will complete a number of their global licensed and next-gen projects.
Website: www.rebellion.co.uk
For further press information relating to the above companies, please contact:
Mr. Kristien Wendt
Character Communications Ltd.
Tel (Main): +44(0) 208 639 0452
Tel (Mobile): +44(0)7876 252811
Email: kristien@charactercomms.com
Reef Entertainment
Nurtured in the mind since the 90's and born into reality in early 2005, Reef Entertainment is based in new offices near the city of Milton Keynes. Established as a UK based computer games publishing company, Reef has been set up as a UK based independent studio-style organisation, not owned by or connected to any other major entertainment group, to provide Developers and Content Owners with a distinct and alternate route to markets worldwide.
Tel: +44 (0)1908 487 587
Fax: +44 (0)1908 487 501
Email: peter.rezon@reef-entertainment.com
Press: press@reef-entertainment.com
Website: www.reef-entertainment.co.uk