Free PSP Content via WLAN - 300 Spots across 9 countries
Los Angeles, 9th May 2006 - Sony Computer
Entertainment Europe (SCEE) today announced an innovative new
concept in portable entertainment, with the introduction of
PlayStation®Spot, providing PSP owners with free content via
WLAN.
PlayStation Spot is a small, self contained device that
broadcasts a peer to peer WiFi zone, from which PSP users can
download a wide variety of game demos, video content, movie
trailers, music tracks, image galleries and other innovative
content. Designed for use in a wide variety of static or
mobile locations, PlayStation Spot offers terrific
promotional opportunities for content creators of all types
and genres, from record labels to innovative brands, from
movie studios to multimedia producers - the creative
opportunities are endless!
PlayStation Spot will launch intially in nine countries in
Western Europe and Australia, with a total of 300 PlayStation
Spot units being deployed. Linked to local marketing plans,
PlayStation Spots will be highly mobile and can be deployed
to support a wide variety of events and activities. It will
also offer highly interactive outdoor advertising
opportunities.
"Through the PlayStation Spot network, the PSP owner will
gain free access to a rich collection of diverse content in
conventional, but also the most unpredictable, locations",
explained Stephane Hareau, SCEE's Senior Brand Manager for
PSP. "With content specifically selected for the event, venue
or occasion, this will really add to the unique entertainment
experience enjoyed with PSP.
Notes to Editors:
PlayStation Spot Launch Countries
UK
France
Germany
Italy
Spain
Netherlands
Belgium
Luxembourg
Australia
Instructions for Downloading Content from PlayStation
Spot:
Step 1: Turn on your PSP
(PlayStation®Portable) system and slide the WLAN switch to
the ON position
Step 2: From the Home Menu, choose the 5
icon, then select the % icon and press the j button to
confirm
Step 3: Wait while your PSP system
searches for content that is available to download
Step 4: Select the content you want to
download, press the j button to confirm and wait for the
download to complete
Step 5: Once completed, you can view, play
or listen to your downloaded content as many times as you
like!*
*Downloaded content can not be saved to Memory Stick
Duo; it can be accessed for as long as your PSP
system is turned on, but will be lost if you return to the
Home Menu, turn off or reset your PSP. You can only
download and access one item of downloadable content at any
one time. For more information, please visit http://www.yourpsp.com
For more information contact:
SCEE Press Centre
Email: scee_presscentre@scee.net
Tel:+44 (0)20 7859 5000
About Sony Computer Entertainment Europe Ltd. As at
27 April 2006
Sony Computer Entertainment Europe (SCEE), based in London,
is responsible for the distribution, marketing and sales of
PlayStation®2 and PSP (PlayStation®Portable) software
and hardware in 104 territories across Europe, the Middle
East, Africa and Oceania. SCEE also develops, publishes,
markets and distributes entertainment software for these
formats, and manages the third party licensing programs for
the platforms in these territories. Between its European
debut on 24th November 2000 and the end of March 2006, over
38 million PlayStation®2 consoles have been shipped across
the SCEE territories, over 103 million worldwide, making it
one of the most successful consumer electronic products in
history. Between its European debut on 1st September 2005 and
the end of March 2006, over 5 million PSP systems have been
shipped across the SCEE territories, with over 17 million
shipped worldwide since its Japanese launch in December
2004.
More information about PlayStation products can be found
at
http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press
Office at http://www.scee.presscentre.com.
PlayStation and the PlayStation logo are registered
trademarks of Sony Computer Entertainment Inc. PSP and UMD
(Universal Media Disc) are trademarks of Sony Computer
Entertainment Inc. All other trademarks are property of their
respective owners.