FRANK SAGNIER NAMED AS EUROPEAN MD AT DOUBLE FUSION
As a Top Five publisher signs a multi title deal
San Francisco - Leading in-game advertising company Double Fusion has announced the appointment of games industry heavyweight Frank Sagnier as European Managing Director. Sagnier joins from Electronic Arts where he was Vice President Online Publishing Europe.
The appointment comes the same week that the company has announced a major multi title deal with global top five publisher THQ Inc. (NASDAQ:THQI), and is a clear indication of the aggressive growth plans Double Fusion has for Europe.
"Frank has been a major force within the European publishing scene for the past 12 years. His knowledge of the key players, and the machinations of the European publishing scene, will obviously help us to fast track our efforts in Europe. This is going to be a very exciting year for Double Fusion," commented Jonathan Epstein, CEO of Double Fusion.
"It's early days, but in-game advertising is already becoming hugely exciting as major brands wake up to the true potential this unique medium has to offer. We're also beginning to see the major interactive brands placing in-game advertising at the core of their future growth strategies, so this is the perfect time to be joining Double Fusion, a company that has consistently taken a leadership role within the sector," commented Frank Sagnier.
As VP European Marketing at EA, Sagnier was involved with some of the biggest brands in interactive entertainment such as 'The Sims' - the world's most successful PC game to date - as well as FIFA or the Harry Potter franchise. He then built the EA Partners European business division, responsible for publishing and distributing externally developed products. Under his leadership, EAP generated over $400M worth of new business worldwide over five years.
More recently, he has been responsible for developing and managing EA Europe's online business division, successfully launching EA's casual game portal Pogo in the UK and Germany, launching direct to consumer PC digital distribution and launching dynamic in game advertising.
"Momentum is the key to success in this sector and we're now working with the right brands, the right companies and the right people to achieve the momentum we need to propel us into new markets and faster growth," continued Epstein.
Double Fusion enables advertisers to harness the huge reach, targeting and engagement potential of videogames, most notably to the critical male 18-34 demographic. The company is committed to advancing the state of the art through development of its technology and through the sale and execution of the widest range of dynamic in game advertising and marketing programs, from measured spot media buys all the way up to fully immersive storyline integrations.
Double Fusion's combination of technology and sales solutions allows publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities.