Former King SVP appointed president of mobile developer Dots
"I was drawn to Dots' unique creative culture and diverse talent," says Efrat.
Former boss at mobile giant King, Nir Efrat, has been appointed president of indie mobile developer Dots.
Before joining Dots, Efrat was senior VP and head of game franchises and studio at King, where he was responsible for successful money-spinners such as Farm Heroes, Bubble Witch, Pet Rescue, and Paradise Bay.
"I was drawn to Dots' unique creative culture and diverse talent, which has differentiated them substantially in the gaming marketplace," said Efrat. "Now that I'm here, I am ready to jump in head first, be a part of the magic and help them take the company to the next level."
Efrat's new role will see him take lead on business operations and expansion, while co-founder and CEO Patrick Moberg will continue leading the studio's creative direction and brand vision.
"Something truly novel tends to manifest when you combine multiple, disparate ideas," said Moberg. "Efrat's rich history in games provides us a wealth of knowledge to unearth what new possibilities lie ahead. I'm excited to see what kind of success we can discover with this unique mix of perspectives at our studio."
Dots, the studio behind Dots, Two Dots, and Dots & Co., has over 100 million downloads since the launch of its first game in 2013.
Efrat brings over 20 years of experience in product and tech leadership to the company, having begun his career in the Israeli Air-Force, developing software for the F-16 combat aircraft.
Since then, he has held senior positions with Nokia and gambling company 888, before moving on to join King in 2014.