Football Manager(TM) 2007 Gets Off To A Flying Start

FOR IMMEDIATE RELEASE

LONDON (25th October, 2006) - SEGA Europe Ltd. today revealed that according to the UK Chart-Track panel of retailers Football Manager 2007, recently released for PC, Mac and Intel Mac, has bagged a hat trick on its debut weekend. The first goal for Football Manager 2007 was a swift one-two and a gentle tap in from six yards to take the number one spot in the UK PC chart. The second followed in the form of a diving header to leap-frog to the top of the UK all-formats chart. To complete a wonderful hat trick, Football Manager 2007 drove home a screaming volley from 25 yards out to become the UK's third fastest selling PC game ever. By selling 91,111 units (according to the Chart-Track panel of retails), Sports Interactive can lay claim to being the developer of the UK's top three fastest selling PC games of all time (two of which being Football Manager 2006 and Football Manager 2007), thus cementing its position as probably the leading sports management developer in the world.

Critical acclaim from press has flowed in with Football Manager 2007 achieving the highest ever review scores for the Football Manager series so far. The latest and greatest addition includes over 100 new features designed to help both players new to the Football Manager® series and to give experienced fans a new depth of management to play with. The recently released Football Manager 2007 demos were met with massive demand and an extremely enthusiastic response, paving the way for a fantastic opening weekend of sales and underlining its huge popularity across the world.

"Football Manager 2007 is undoubtedly the best version of Football Manager we've ever made. By working extremely hard on making it both as user-friendly as possible and adding a plethora of new features to please the long term fans we've produced a game that's suitable for everyone," said Miles Jacobson, Managing Director, Sports Interactive. "The team at Sports Interactive are thrilled with the game's reception and with the pace it's sold over the first weekend and we're delighted to have the massive support from the Marketing, PR and Sales teams at SEGA.

"A huge thank you must also go to the community we have for Football Manager who are a constant source of ideas, encouragement and support throughout the development process."

From the moment it kicked off, Football Manager 2007 has enjoyed a wide range of strong coverage across a broad range of media, receiving large features in the likes of national newspapers, specialist games press and lifestyle press giving further examples of how popular the Football Manager franchise has become. In addition, the Sports Interactive MySpace.com blogs became extremely popular and regularly featured within MySpace.com's top 25 global blogs.

Football Manager 2007 for PC, Mac and Intel Mac is now available across Europe. Football Manager 2007 for the Xbox 360 video game and entertainment system from Microsoft and Football Manager Handheld 2007 for PSP® (PlayStation®Portable) system are both set for release across Europe before Christmas, 2006.

For more information on Football Manager 2007 please visit www.footballmanager.net

For more information on Sports Interactive and their games please visit www.sigames.com

To be a friend of Football Manager please visit www.myspace.com/sigames

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About SEGA Europe Limited:

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About Sports Interactive

Sports Interactive (SI), is the world's leading developer of sports management simulations for home computers. SI's pillar titles cover a range of sports, including football (the Football Manager series), ice hockey (the NHL: Eastside Hockey Manager series) and baseball (Out of the Park Baseball). Founded in 1994 and based in Islington, North London, SI has a full-time staff of 36 and employs the services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with seven of its creations among the UK's Top 20 best-selling PC games of all time. Further information on the company and its games is available from the SI website, www.sigames.com.