Football Manager™ 2007 Gone Gold

FOR IMMEDIATE RELEASE

LONDON (29th September, 2006) - SEGA Europe Ltd. today confirmed that the forthcoming instalment from the highly anticipated management blockbuster, Football Manager 2007 will be available across Europe on PC, Mac and Intel Mac on 20thOctober 2006.

Developed by industry leader Sports Interactive, Football Manager 2007 contains over 100 new features designed to improve ease of use and help first time players effortlessly access the shrouded world of football management. Created to run on an extensive range of machines players can test their managerial skills with Football Manager 2007 which, amongst other features, includes a huge amount of customisation to allow players to set it up exactly as they please.

"The completion of Football Manager 2007 on PC, Mac and Intel Mac represents a big step forward in the Football Manager series. We've taken great care to listen carefully to all the wants and needs of our loyal fans and have delivered a game that is undoubtedly our best in series", said Miles Jacobson, Managing Director, Sports Interactive. "The new features in Football Manager 2007 make it incredibly user-friendly and strengthen the overall gameplay. By adding such things as the greatly requested feeder club system, demonstrates not only an awareness of our fans but also a drive to expand the experience".

The world of football continues to change season on season and this is accurately reflected throughout Football Manager 2007. Players can now experience everything from moving stadiums and forging relationships with feeder clubs to potential takeovers from supporters groups or massive investments from abroad, making Football Manager 2007 the definitive sports management game.

Football Manager 2007 will appear on PC, Mac and Intel Mac across Europe on 20th October 2006. Football Manager 2007 on the Xbox 360 video game and entertainment system from Microsoft, plus Football Manager Handheld 2007 on Sony PlayStation®Portable handheld entertainment system (PSP) will both be available before Christmas 2006.

For more information on Football Manager 2007 please visit www.footballmanager.net or www.sigames.com

To be a friend of Football Manager please visit www.myspace.com/sigames

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About SEGA Europe Limited:

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About Sports Interactive

Sports Interactive (SI), is the world's leading developer of sports management simulations for home computers. SI's pillar titles cover a range of sports, including football (the Football Manager series), ice hockey (the NHL: Eastside Hockey Manager series) and baseball (Out of the Park Baseball). Founded in 1994 and based in Islington, North London, SI has a full-time staff of 36 and employs the services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with six of its creations among the UK's Top 20 best-selling PC games of all time. Further information on the company and its games is available from the SI website, www.sigames.com.