Focus on GCAC: Friday

The closing day of the feature packed event will see two high profile keynote speeches delivered to attendees over September 19.

In the lead keynote, Cevat Yerli, CEO and President of Crytek, will discuss the "Future Of Gaming Graphics". Crytek is responsible for the visually impressive title Crysis and Yerli will offer his insights into the future of console and PC graphics as well as the opportunities they represent.

Topping off the day will be the keynote by Joonmo Kwon, CEO of Nexon and Nexon Mobile, which will look into looking into the past, present and future of the online games. Kwon will also attempt to explore the potential of the online games as the social interactive entertainment media.

Also Jason Della Rocca, the executive director of the International Game Developers Association, will deliver a talk entitled "The Future of Talent". Della Rocca's session will explore the game industry's growing need for talent and the accompanying educational, economic and policy challenges. Della Rocca will also be moderating the event's press panel which will feature Cathy Campos managing director of Panache PR, and Phil Elliott, managing editor of GamesIndustry.biz.

Giordano Contestabile, PopCap Games' senior director of business development, will give a talk on developing casual games for the Asian market, entitled "Don't Approach Casually: Blending East and West to Succeed with Casual Games in Asia".

In a talk on using technology to create virtual worlds, Ragnar Tornquist, creative director of Funcom, will discuss finding the balance between new technology, gameplay and story in Age of Conan. Tornquist will also talk about Funcom's upcoming MMO The Secret world. John Goodale, vice president of Emergent Game Technologies, will deliver a session on "Simplifying Cross-Platform Game Development in a Multi-Core Environment". The talk will focus on developing games for platforms with varying CPUs by using stream processing engines.

"Games as Transmedia Entertainment" will see MIT's co-director, Henry Jenkins III, discuss the user-generated products of gaming from walkthroughs to machinema videos and fan fiction about game characters. Jenkins will discuss how developers and publisher's can take advantage of the transmedia nature of the gaming business to create greater opportunities.

Yan Marchal, CEO of Sanuk Games, will deliver a session on "Market Positioning for Your Studio and Your Projects". During which, Marchal will share the learning process Sanuk experienced with its successes and failures. Meanwhile, Karl Mehta, CEO of PlaySpan, will discuss monetising virtual worlds with microtransactions. Mehta will describe the types of microtransactions, ways to implement them, transaction processing, fraud and secondary market issues.

"From Duck Hunt to Rock Band:The Future of Gaming I/O" by Theo Sanders, AVP of products for Razer, will ask if graphical fidelity is still the benchmark of the industry's progression or if new input devices have superseded it.

Also at the event will be Gary Mi, Radiance Digital Entertainment's senior producer, giving a talk on "Developing and publishing online games in China" and Alexander Nareyek from the Games Lab at the National University of Singapore, discussing "Games Research and Teaching in Asia".

Tom Crago, CEO of Tantalus Games, will discuss "Game Development in Australia: Past, Present, Future". Peter Paul Gadi CTO of Anino Games, will deliver a talk on "From Game Development to Development Game: Putting the Fun Back in Game Creation".

Claas Grimm, 8 Elements' business development manager, will talk about the mobile games business in the Asia Pacific region. Jason Swearingen, CEO of Novaleaf Software, will deliver a talk entitled "XNA: Performance Tuning Games for the Xbox 360" and Nabi Studio's CEO and founder, Hampus Soderstrom, will present a session on "The Physics of Violence: Inside the Toribash Fighting Engine".

And finally Streamline Studios' CEO Alexander Fernandez will discuss how the outsourcing scene has evolved, how it's now a crucial step on the road to co-production and what a company should consider when taking this path.