Focus Multimedia Signs Sales and Distribution Agreement for Mindscape Budget Range
Focus Multimedia boosts its growing range of market-leading PC budget software titles
For Immediate Release June 2006
Focus Multimedia, one of the UK's leading budget software
publishers, has acquired the exclusive sales and distribution
rights to the impressive budget range of Mindscape UK. The
addition of over 40 Mindscape budget titles boosts Focus
Multimedia's roster to more than 400 PC software
titles.
The first phase of Mindscape budget releases will be reissued
by Focus Multimedia at sub-£10 price points this summer.
These initial launch titles will be repackaged and
incorporated into Focus' best-selling budget branded ranges:
PC Fun Club (SRP £4.99 each), Essential (SRP £9.99) and
Revival (SRP £4.99). More releases relating to the deal are
planned over the next 12 months.
Craig Johnson, managing director of Focus Multimedia, said:
"We are dedicated to bringing only the very best budget PC
titles to the software market. Mindscape's superb budget
range includes popular children's brands that we all know and
love, and will be the perfect addition to our PC Fun Club
£4.99 label. With key licensed properties such as Thomas the
Tank Engine, Noddy, Boohbah and Paddington Bear, there's no
doubt that Focus Multimedia's budget software line-up for
2006 just got even stronger."
Simon Turner, sales and marketing manager of Mindscape UK,
said: "As one of the longest established PC games publishers
in the UK, Mindscape has built up an impressive array of
titles which are now ready for the budget market. We are very
pleased to be working with Focus, who have proved they have
extensive expertise when it comes to budget software. We look
forward to working with them, and allowing ourselves the
opportunity to focus on our premium titles such as The Ship."
About Focus Multimedia
Focus Multimedia is one of the leading PC budget software
publishers in UK retail (Source: Chart Track), specialising
in high quality, affordable PC CD-ROM titles for all the
family. The Focus range consists of over 400 titles covering
every popular category, including Games, Lifestyle,
Creativity, Knowledge, Children, Education and Travel. Focus
Multimedia has unrivalled distribution channels into major
retail outlets such as PC World, Woolworths, Morrisons, WH
Smith, GAME, Amazon.co.uk and Play.com.
About Mindscape
Mindscape, previously known as The Learning Company,
publishes and distributes educational, lifestyle, games and
value software around the world. Mindscape is one of the
longest established software publishers in the market with
well-known international brands and first class licences such
as Paddington, Garfield, Disney Interactive, Web Creator and
Elle. Mindscape also distributes titles for Dreamcatcher and
The Adventure Company.
For further information please contact:
Grant Hughes, PR and Marketing Manager, Focus
Multimedia
g.hughes@focusmm.co.uk
Tel: +44 (0) 1889 570156
Fax: +44 (0) 1889 583571
Web: www.focusmm.co.uk