Fluid secures $3.2m for children's MMO

Fluid Entertainment has secured USD 3.2 million in series A funding, which it will use for the development of an original massively multiplayer game aimed at children.

The Californian developer has previously worked on the Harry Potter licence for Hasbro, and Pokemon and Dungeons & Dragons titles for Wizards of the Coast.

"It's an exciting time for everyone here at Fluid Entertainment as we drive toward launching an enormously imaginative, vibrant, and innovative new online 'playscape' for children," said Greg Jones, CEO of Fluid Entertainment.

"We're thrilled that the venture community shares our exciting vision, and this financing ensures our ability to execute."

The MMO will have an environmental theme and is slated for launch later this year. The USD 3.2 million investment has been led by Trinity Ventures.

"Fluid Entertainment is led by a creative team with more than a decade of experience developing interactive, educational, and - most importantly - fun entertainment for kids," remarked Tim McAdam, general partner at Trinity Ventures.

"With three other gaming investments in our current portfolio, we were looking for the right play in the children's MMO area, which is an open canvas with only a few incumbents.

"Fluid has a veteran team, a great history, and a clear and progressive vision that positions the company to become a leader in this arena," added McAdam.