Flashman Signs MACHINE

For Immediate Release:





San Diego, CA. July 28, 2006. Games and entertainment developer Machine Union, LLC is working with top agency Flashman Studios to represent Machine within the games industry, reinforcing the company's business and intellectual property development as well as finding new deals, partners and projects.

"Machine entered its second year with many achieved goals and accomplishments, including the on-time completion and demonstration of our technology and intellectual property samples, running on our proprietary, next-generation game engine, Machinder," said Geoff Houston, General Manager of Machine.

Machine demonstrated it's Machinder technology and games, behind closed doors, at the 2005 Game Connection in Lyon, France and at the 2006 Game Connection held during this year's Game Developer's Conference in San Jose. The Machinder game engine incorporates state-of-the-art graphics with a powerful dynamic object system, allowing the real-time use of dynamic objects in an entirely new way.

Flashman will exclusively represent Machine in the interactive industry, working with the company to identify new opportunities and using the agency's numerous contacts and years of experience to bring Machine's passion for gaming and Machinder's unique technical capabilities to the new generation of console and game platforms.

"We are very happy to be working with Flashman," said Houston. "The agency has a stellar reputation and has worked with a number of highly respected organizations, licenses and games. Flashman's experience and comprehensive industry knowledge make them a valuable addition to the Machine arsenal."

Brad Young, the Chief Executive Officer of Flashman Studios, said, "Developers must be able to offer the highest levels of service, technical ability, design and production. Machine does all of this and more. The company has created some incredible new technology, which promises some very exciting new gaming ideas and gameplay mechanics. Their experience and expertise in the development sector is exceptional. We're proud to be working with such an innovative and exciting young company."

"Machinder is a spectacular sandbox where the world's objects and the player's control over them form the building blocks of next-generation gameplay," said Houston. "Machinder represents another leap forward in gameplay mechanics and technology. We've developed unique capabilities which will radically change the way players can interact with their next-generation games."

Machine, formed on April 15, 2005 in San Diego, California, is a new game and entertainment development studio. Machine was built by a group of experienced and dedicated engineers, artists, producers, designers and managers from Sony Computer Entertainment America. Machine's staff have been previously credited on more than twenty titles across the Sony PlayStation, PlayStation 2, Microsoft Xbox and the Nintendo Gamecube platforms.

Publishers and brand owners wishing to find out more about Machine should contact Brad Young directly at: brad@flashmanstudios.com or call: +1-415-826-7654
ENDS

Notes To Editors:


About Machine Union
MACHINE, the first division of MACHINE Union, LLC and the creator of the Machinder game engine, is an entertainment software and games developer, dedicated to bringing game-play and game-control to the frontlines of popular game systems. MACHINE offers publishers and developers a wide range of game production services, including complete game development. More information about MACHINE and its products and services may be found at www.wearemachine.com .

MACHINE, Machinder, MACHINE Union, and their respective logos are trademarks and/or registered trademarks of MACHINE Union LLC.

About Flashman Studios
Flashman is a full services agency providing a complete range of services for clients within the interactive entertainment industry. The company works with clients on a long-term basis, handling services including planning and corporate strategy, financial services, sales, marketing, branding, business development, negotiation, mergers and acquisitions. Flashman Studios already works with a number of the interactive industry's most innovative and exciting companies. Online: www.flashmanstudios.com

Contacts

Machine
press@wearemachine.com

Flashman
Brad Young
E: brad@flashmanstudios.com
T: +1-415-826-7654

Media
Brian Baglow
Indoctrimat
M: +44 (0) 7747 792247
E: brian@indoctrimat.com